Vince Canobbio

Designed and executed an AI-driven GTM approach to support customer adoption, identify expansion opportunities, and strengthen enterprise partnerships. Partnered with executives to deliver thought leadership and education programs that translated complex data privacy topics into customer-facing outcomes.

Owned a $3M book of business (75% Enterprise / 25% Mid-Market) across 25 strategic accounts, managing the lifecycle from onboarding to renewal and expansion. Led the Education vertical (ASU, Western Governors, LSU), driving adoption programs and executive alignment to improve retention and value realization.

Owned a $5M ARR portfolio across ~25 enterprise and mid-market clients (Siemens, Juniper, GE, Cisco, HP), building success plans tied to stakeholder KPIs. Delivered 98%+ renewals and $1.2M expansion revenue by mapping product capabilities to business outcomes and measurable ROI. Generated $250K+ in new services via executive adoption programs and enablement frameworks.

Directed a $3.5M recurring-revenue portfolio across 20 enterprise accounts, guiding customer transformation initiatives and executive alignment. Embedded success metrics and ROI tracking into lifecycle programs to sustain retention and support growth. Scaled adoption frameworks that expanded services and strengthened long-term partnerships.

Taught sales management courses as an adjunct professor, sharing industry expertise with students.

Strategic lead for one of Appirio's largest accounts (State Farm), aligning Salesforce initiatives to transformation goals and executive priorities. Assessed operations and delivered data-driven recommendations that improved customer outcomes.

Top Performer (140% attainment) and Customer Value Award; maintained 99% renewal while owning a $2M portfolio across ~25 enterprise and mid-market accounts. Drove onboarding, adoption, and expansion programs for global teams (including UK) through onsite enablement and stakeholder alignment.

Delivered lectures on sales management, providing practical knowledge to extension students.

Bachelor of Arts in History from Santa Clara University.

Doctorate in Business Administration with a dissertation on Sales Lead Routing.

MBA in Marketing from Vanderbilt University's Owen Graduate School of Management.