Open to opportunities

Vima Parthan

@vimaparthan

Message

Brand and campaign manager turning creative into measurable growth.

India

Message

What I'm looking for

I’m looking for a role where I can own brand-to-performance campaigns end to end—mixing creative strategy, PR and influencer marketing, and paid media experimentation—while partnering cross-functionally to drive growth with clear dashboards.

I’m a brand and campaign manager with 8+ years of experience across brand campaigns, performance marketing, and product copywriting. I focus on building brand salience and running end-to-end customer acquisition and retention campaigns that connect creative to measurable outcomes.

At Aftershoot, I own the creative and content strategy for paid media across Meta, Google, YouTube, TikTok, Pinterest, and Reddit. I lead PR across the USA, UK, Australia, and Canada, pitching and managing paid and earned media relationships—plus I use AI tools like Bigged and Parker AI to improve hook and hold insights, turning them into higher-success ads.

I’ve partnered with nano, micro, and macro influencers to develop concepts and scripts aligned to each creator’s style and audience. I also manage brand campaign delivery end to end—conceptualization, budget approvals, messaging, execution, and performance tracking through dashboards—while writing thought-leadership articles for the CEO that have been featured in Forbes.

Previously, as Lead Copywriter at Murf AI, I managed marketing communications across email, the marketing website, social, community channels, and offline event collateral, and led a rebranding initiative with Ramotion. Earlier roles at Angel One and Ather Energy strengthened my GTM and CRM capabilities—building GTM plans, writing SEO blog posts on complex fintech subjects, and running CRM email campaigns that improved open rates and test-ride or lead outcomes.

Experience

Work history, roles, and key accomplishments

Current

Brand and Campaign Manager

Current

Aftershoot

Jun 2025 - Present (1 year 1 month)

Delivered Meta ad creatives, improving CTR from 0.7% to 1.2% and reducing cost per trial (CPT) by 25%. Led PR across the USA, UK, Australia, and Canada and owns paid-media creative/content strategy and end-to-end brand campaign management.

Meta Ads Creative Testing CTR Optimization Cost Per Trial Reduction PR and media relations Paid Media Strategy Google YouTube TikTok Pinterest Reddit AI Ad Performance Analysis Influencer Marketing Thought Leadership Writing

Lead Copywriter - Brand

Murf AI

Oct 2023 - Jun 2025 (1 year 8 months)

Managed marketing communications across email, website, social, community channels, and offline event collateral. Led rebranding with Ramotion, defined brand tone/voice, and ran targeted ad campaigns and a monthly newsletter to 100,000+ users.

Email Marketing Social Media Content Community Management Brand Voice LinkedIn Ads Facebook Ads Instagram Ads Community Engagement

Lead Copywriter

Angel One

Sep 2022 - Oct 2023 (1 year 1 month)

Wrote and scripted video ads for the Diwali campaign Shagun Ke Shares, which won Gold at the ET Media Strategy Awards 2023. Managed external brand communications, social media strategy, SEO content, and campaigns including mutual funds promotion.

Campaign Copywriting External Communications Social Media Strategy Mutual Fund Promotion

Senior Copywriter

Ather Energy

May 2021 - Sep 2022 (1 year 4 months)

Built GTM communication plans for tier 2 and 3 cities, driving 40% of total sales. Owned CRM and awareness campaigns, supported accessory launch, and led SEO for the marketing website.

Customer Pain Point Messaging SEO Strategy Community Post and Mailer Content Planning TPMS Accessory Campaign Content Planning

Associate Producer

Viacom18

Jul 2019 - Mar 2021 (1 year 8 months)

Built brand positioning for Colors Rishtey's relaunch on DD Freedish and helped grow TRP for Shubharambh by 25%. Negotiated a 100% barter deal with South African Tourism Board and managed creative content strategy to maintain top channel performance.

Positioning TRP Growth Creative Strategy

Copywriter

Red Baron

May 2016 - Jun 2017 (1 year 1 month)

Revamped Flipkart employer branding positioning on social media after org-wide layoffs. Built marketing strategy contributing to Extramarks becoming a leading ed-tech player with 25% market share in North India and created internal newsletters that won Big Bang Awards.

Employer Branding Marketing Strategy Experimental Formats