Open to opportunities

AVEEK KONAR

@aveekkonar

Creative brand strategist and copywriter delivering integrated ATL, BTL, and digital storytelling that drives engagement.

India

Message

What I'm looking for

I seek a role where I can lead integrated brand and content strategy, craft persuasive multi-channel copy, collaborate cross-functionally, and measure impact to drive growth.

I am a creative brand strategist and copywriter with extensive experience crafting ATL, BTL and digital content across FMCG, B2B, EdTech and InsurTech sectors, producing campaign copy, thought leadership, event narratives and SEO-optimized content. I have led brand storytelling for agencies and in-house teams, delivered integrated campaign messaging, and supported lead generation through email, PPC and content-driven activations.

I combine strategic foresight with hands-on execution—developing landing pages, whitepapers, webinar scripts, taglines and multimedia assets—while leveraging tools like Google Analytics, SEMrush, Oracle Eloqua and WordPress to refine messaging and maximize ROI. I am collaborative, detail-driven and adaptable across industries, focused on building brand credibility and measurable engagement.

Experience

Work history, roles, and key accomplishments

Creative Brand Strategist

CuriousED

Jul 2025 - Oct 2025 (3 months)

Wrote persuasive B2B campaign copy for EdTech conferences and webinars, developed landing pages and email sequences, and produced thought-leadership blogs and case studies to boost event engagement and lead generation.

Content Strategy Thought Leadership Lead Generation

Copy & Content Writer

Insuredmine Inc.

Feb 2025 - May 2025 (3 months)

Crafted integrated ATL and BTL content across SEO, email, and social media, developed PPC ad copy and webinar scripts for InsurTech events, and refined messaging using analytics to maximize ROI.

ATL BTL Copywriting SEO Email Marketing

Digital & Mainline Copywriter

Situations Advertising

Oct 2024 - Jan 2025 (3 months)

Created ATL campaign copy and brand narratives for FMCG and consumer durable clients, delivered integrated storytelling across print, outdoor, and digital, and supported pitch ideation with persuasive copy.

Taglines Integrated Campaigns Print & Outdoor Copy

Brand Ambassador Associate

Hotelogix

May 2022 - Sep 2024 (2 years 4 months)

Represented Hotelogix’s Ambassador Partner Program, drove referrals and demos, delivered evangelist talks and content to increase product adoption, and engaged partners to strengthen market presence.

Partner Programs Product Demos Referrals Podcasting Stakeholder Engagement

Regional Market Manager

Tata Tele Business Services

Jul 2021 - May 2022 (10 months)

Led buyer persona research and competitive benchmarking, produced case studies, whitepapers and email campaigns via Oracle Eloqua, and drove B2B2 lead generation through events and LinkedIn networking.

B2B Content Eloqua Email Marketing Lead Generation Case Studies Event Management Competitive Benchmarking

Brand Communication Consultant

Kreedon

Aug 2019 - Jul 2021 (1 year 11 months)

Planned influencer-driven regional activations with localized copy, enhanced brand visibility through content campaigns, and reported campaign performance with content insights.

Influencer Marketing Content Analytics Content Strategy

Senior Content & Brand Manager

Lowe Lintas

Jul 2018 - Jul 2019 (1 year)

Led multinational brand storytelling across ATL and digital, produced thought-leadership whitepapers and multimedia content, and maintained consistent brand voice across campaigns.

Brand storytelling ATL & Digital Content Thought Leadership Whitepapers Multimedia Content Brand Voice Cross Functional Collaboration Client Servicing

Corporate Communications Manager

Chrome DM

Mar 2017 - May 2018 (1 year 2 months)

Strengthened corporate messaging with strategic PR and content, managed internal and external communications, and designed employee engagement programs with story-driven formats.

Corporate Communications PR Strategy Internal Communications Employee Engagement Content Strategy Messaging Stakeholder Management Media Relations

Copywriter

McCann Erickson

Mar 2016 - Mar 2017 (1 year)

Wrote conceptual ad copy for FMCG and consumer durable brands and contributed to ATL campaign ideation with execution-ready messaging.

ATL Campaigns Storytelling Collaboration

Financial Consultant

Kotak Mahindra Life Insurance

Jan 2014 - Jan 2016 (2 years)

Created sales pitches and product narratives for life insurance products, delivered consultative presentations, and built trust-driven client relationships to drive conversions.

Lead Generation Consultative Selling Presentation Skills Sales Narratives Relationship Building