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Vimanyu Aggarwal

@vimanyuaggarwal

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Product marketing leader building GTM, PLG, and revenue-driven PMM functions for B2B SaaS.

India

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What I'm looking for

I seek a senior PMM/GTM role in a scaling B2B SaaS environment where I can build PMM functions, drive PLG and revenue, and collaborate cross-functionally for measurable pipeline impact.

I am a product marketing leader with 7+ years of experience building PMM functions from the ground up across restaurant tech, subscription SaaS, and B2B marketplaces.

I specialise in GTM strategy, VoC research, competitive intelligence, pricing & packaging, and buyer-journey driven messaging that connects marketing output to pipeline and revenue.

At Restroworks I founded the PMM practice, led product launches, built competitive intelligence and sales enablement programs that generated significant inbound pipeline and enterprise deal closures; at Chargebee I drove freemium-to-paid conversion and shaped packaging and ICP decisions by onboarding hundreds of startups.

I thrive in early-stage and scaling environments where PMM needs to be built, partnering cross-functionally to establish processes, dashboards, and enablement that measurably improve adoption, conversion, and enterprise outcomes.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Lead

Current

Restroworks Technologies Pvt. Ltd.

Nov 2024 - Present (1 year 4 months)

Founded the PMM practice, driving competitive intelligence, VoC research, and sales enablement that generated ₹2Cr+ inbound pipeline and supported ₹10Cr+ in enterprise deal closures while scaling LinkedIn followers 167%.

GTM Strategy Competitive Intelligence Sales Enablement ABM Tableau Salesforce HubSpot

Product Marketing Manager

Chargebee Technologies Pvt. Ltd.

Feb 2022 - Oct 2024 (2 years 8 months)

Led Chargebee Checkout GTM and freemium packaging, driving 100% product adoption growth post-launch and onboarding 600+ startups with a 60% conversion rate that informed ICP and packaging decisions.

Product Marketing PLG Freemium Packaging Onboarding GTM Content Marketing Analytics SEO

Product Growth Manager

OFB Tech Pvt. Ltd.

Jun 2020 - Feb 2022 (1 year 8 months)

Owned GTM for a WhatsApp chatbot sales channel and SimpleAds.in, generating 500+ leads in month one, reducing lead generation time 70%, and achieving ₹100M in CRM-attributed pipeline contribution.

GTM Strategy Growth Chatbot Product Launch CRM Lead Generation Performance Marketing Analytics Stakeholder Management

Application Support Engineer

Cvent India Pvt. Ltd.

Jun 2018 - Jun 2019 (1 year)

Top performer in a 120-member global support team, delivering highest ticket resolution and top CSAT while building technical foundations in SQL and Tableau for enterprise tooling.

Technical Support SQL Tableau Customer Success Ticketing Systems Troubleshooting SLA Management Enterprise Software

Education

Degrees, certifications, and relevant coursework

Indian Institute of Management Kashipur

Master of Business Administration, Business Administration

Activities and societies: Placement Coordinator; CAT VARC: 99.92 percentile (2018), 99.4 percentile (2017)

Completed an MBA with leadership in placements and high CAT scores; served as Placement Coordinator managing 250+ corporate relationships and placing 300+ students.