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Jithin George

@jithingeorge1

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Senior Product Marketing Manager driving GTM, demand generation, and revenue growth.

India

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What I'm looking for

I seek a senior product marketing or GTM role at a B2B SaaS company where I can lead cross-functional GTM, drive adoption and revenue, and scale content-led demand programs in a collaborative, data-driven culture.

I am a Senior Product Marketing Manager with 9+ years in B2B SaaS and enterprise software, focused on Go-To-Market strategy, product positioning, demand generation, and measurable revenue impact. I have driven product adoption, pipeline growth, and ARR contribution through content-led GTM, sales enablement, lifecycle marketing, and performance-driven demand programs.

I partner closely with Product, Sales, Customer Success, and leadership to translate product value into buyer-aligned messaging and scalable programs. Key achievements include a 25% increase in product adoption, 10% revenue growth, 60% organic traffic growth, and multiple campaign optimizations that improved CTR and reduced CPL.

Experience

Work history, roles, and key accomplishments

Senior Product Marketing Manager

Good Methods Global Inc.

Apr 2022 - Mar 2025 (2 years 11 months)

Led end-to-end GTM strategy for healthcare workflow automation SaaS, driving 25% increase in product adoption and 10% revenue growth while increasing demo requests 30% and improving lead-to-conversion rates by 20%.

GTM Strategy Product Positioning HubSpot Demand Generation Lifecycle Marketing Sales Enablement Content Marketing Marketing Analytics

Senior Digital Marketer

Ingenious Infosolutions Pvt. Ltd.

Apr 2021 - Oct 2021 (6 months)

Owned B2B demand generation and funnel optimization for LMS/HRMS SaaS, increasing qualified leads by 80% and reducing CPC by 70% through paid and performance marketing.

Paid Media Google Ads LinkedIn Ads HubSpot Google Analytics Funnel Optimization Performance Dashboards

GTM Manager

Applexus Technologies

Jun 2019 - Jan 2021 (1 year 7 months)

Executed GTM and ABM strategies for SAP-based SaaS targeting manufacturing and retail, improving site traffic 55% and reducing bounce rate 25% while enhancing MQL-to-SQL conversion.

ABM GTM Strategy Messaging Website Optimization Analytics Nurture Programs SaaS

Digital Marketing Analyst

Acodez IT Solutions

Jun 2017 - Jun 2019 (2 years)

Led digital growth initiatives for B2B clients across SEO, PPC, and lead generation and delivered 50+ workshops on digital growth and analytics for founders and teams.

SEO PPC Lead Generation Analytics Workshops Mentoring Reporting

SEO Analyst

Bezos Technologies Pvt. Ltd.

Feb 2015 - Jun 2017 (2 years 4 months)

Managed SEO and digital visibility programs for B2B clients, driving sustained organic growth through search intent and conversion optimization strategies.

SEO Organic Growth SEMrush Ahrefs CRO Analytics

Education

Degrees, certifications, and relevant coursework

Siena College, Cochin

Bachelor of Science, Information Technology

Completed a Bachelor of Science in Information Technology focusing on core IT principles and practical applications.

Indian Institute of Management Visakhapatnam

Executive Certificate, Product Development & Marketing Strategy

Completed an Executive Certificate Program in New Product Development and Marketing Strategy focused on product commercialization and go-to-market planning.