Open to opportunities

Subhraneel Baruah

@subhraneelbaruah

Product marketing and growth professional driving GTM strategy, product launches, and demand generation for SaaS and AI platforms.

India

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What I'm looking for

I seek a role leading product marketing and GTM for SaaS/AI products where I can drive launches, optimize conversion, collaborate cross-functionally, and scale adoption.

I am a growth-oriented product marketing professional with 2+ years of experience crafting GTM strategies, product positioning, and pricing for high-scale SaaS and AI-led platforms. I translate consumer insights into compelling product propositions and measurable business outcomes.

At Spendflo, I led 10+ end-to-end product launches, developed scalable release frameworks, revamped website IA and messaging, and built sales enablement tools that improved conversion and adoption. Previously at Wati, I reduced CAC by 63% with competitor-targeted landing pages and co-led the Instagram Automation launch achieving 1,300+ activations in three months.

I hold an MBA from NMIMS and have led product launches that reached Product Hunt top rankings, scaled marketing teams, and driven cross-functional initiatives that deliver clear ROI. I collaborate closely with sales, customer success, and engineering to accelerate adoption and drive sustainable growth.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Manager

Current

Spendflo

May 2025 - Present (10 months)

Led 10+ end-to-end product launches including AI agents and SaaS integrations, developed scalable release frameworks to improve stakeholder visibility, and drove demand by generating 30+ qualified leads monthly through targeted Google and LinkedIn campaigns.

GTM Strategy Product Launch Demand Generation Google Ads LinkedIn Ads Product Positioning Stakeholder Management

Associate Product Marketing Manager

Wati

Aug 2024 - Apr 2025 (8 months)

Reduced CAC by 63% via competitor-targeted landing pages and drove 1,300+ activations for Instagram Automation within three months by coordinating cross-functional GTM execution and improving onboarding flows.

Landing Page Optimization Conversion Rate Optimization GTM Execution Market Research Sales Enablement A B Testing

Product & Brand Strategy Lead

Chatwise UK

Feb 2023 - Jul 2023 (5 months)

Led MVP development and launch of Chatwise Messenger reaching #6 on Product Hunt with 5,000+ downloads, executed GTM to 4x website traffic during launch, and scaled a 30-member marketing team.

MVP Launch GTM Strategy Growth Marketing Team Building Brand Strategy Digital Campaigns Analytics

Education

Degrees, certifications, and relevant coursework

Narsee Monjee Institute of Management Studies (NMIMS)

Master of Business Administration, Business Administration

2022 - 2024

Activities and societies: President of Nishchay (NMIMS Social Responsibility Committee); National Finalist – Tally BizWiz 2023; Live GTM project for Brevistay.

Completed an MBA program focusing on management and business strategy, graduating in 2024 with practical projects in GTM and market expansion.