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Viktoria Stefanova

@viktoriastefanova

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I build B2B customer marketing and demand-generation programmes that grow pipeline, retention, and advocacy.

United Kingdom

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What I'm looking for

I'm looking to lead customer-centric B2B marketing programmes that connect insight, lifecycle engagement, advocacy, and demand generation to measurable commercial growth.

At Twinkl, I lead UK&I B2B marketing across demand generation, customer lifecycle, and engagement, partnering with Sales, Product, Customer Success, and Education teams to drive commercial growth. My integrated programmes across CRM, content, paid media, social, and sales enablement delivered 120% of the annual MQL target.

Previously at ParentPay Group, I built and scaled the company’s first customer advocacy programme, delivering 380% ROI, 30% profit growth, and 50% higher customer retention. I also led customer storytelling across case studies, webinars, roundtables, events, and thought leadership, increasing lead generation by 50%.

I combine customer insight, segmentation, lifecycle marketing, and compelling content to strengthen engagement and help commercial teams grow. I’m comfortable managing multi-channel budgets, improving marketing efficiency, and building campaigns in SaaS and EdTech environments.

Experience

Work history, roles, and key accomplishments

Current

B2B Marketing Manager

Current

Twinkl

Jan 2025 - Present (1 year 8 months)

Leading UK&I B2B marketing strategy across demand generation, customer lifecycle and engagement, partnering with Sales, Product, Customer Success and Education teams to drive commercial growth.

CRM HubSpot Content Marketing Paid Media Social Media Sales Enablement Customer Lifecycle Segmentation Marketing Strategy Budget Management

Education

Degrees, certifications, and relevant coursework

Coventry University

Bachelor of Arts, Marketing

2015 - 2018

Grade: First Class

Pursued a Bachelor of Arts in Marketing, achieving First Class honours. Coursework covered corporate marketing strategy, digital marketing, consumer behaviour, and marketing research.