Agata Walker
@agatawalker
Senior marketing leader driving demand generation and multi-channel campaigns for B2B technology and SaaS.
United KingdomWhat I'm looking for
I am a senior marketing leader with over 13 years' experience delivering demand generation, campaign management, and brand transformation across B2B technology, SaaS, and IoT sectors.
I have led integrated, multi-channel campaigns that built qualified pipelines and increased brand awareness, managing significant Marketing Development Funds and budgets to maximize ROI.
My technical proficiency includes marketing automation and CRM platforms (HubSpot, Salesforce, Zoho, Dynamics), SEO/SEM, paid advertising, and data-driven analytics, coupled with strong cross-functional collaboration with sales, product, and technical teams.
I am passionate about team leadership, innovation, and connecting technology solutions with customer needs, and I actively contribute to employee wellbeing initiatives as a Mental Health First Aider.
Experience
Work history, roles, and key accomplishments
Senior Marketing Manager
Trustmarque
Sep 2023 - Present (2 years)
Lead marketing strategy for enterprise connectivity, hybrid infrastructure, and cybersecurity across UKI and Wales, executing integrated campaigns that develop pipeline and brand presence while optimising £100K+ in MDF.
Marketing Manager
Nowcomm
Sep 2020 - Sep 2023 (3 years)
Spearheaded lead generation and brand transformation initiatives with Cisco and partners, delivering integrated cybersecurity and collaboration campaigns and administering £200K+ in MDF while optimising campaign ROI.
Marketing Manager
InVMA
Jan 2018 - Sep 2020 (2 years 8 months)
Designed and executed targeted multi-channel marketing strategies for industrial, rental, and healthcare technology sectors, building qualified lead pipelines and launching AssetMinder with a new website to improve digital engagement.
Marketing Manager
Littlefish
Feb 2016 - Jul 2017 (1 year 5 months)
Managed a £500K marketing budget and led partner campaigns, PR, and inbound activities that drove brand growth and improved SEO to #1 for “Managed IT Services”.
Marketing Executive
ABM-Altia
May 2013 - Dec 2015 (2 years 7 months)
Managed budgeted multi-market B2B software campaigns across the UK, USA, and Australia and directed pay-per-lead programs that generated over £200K in sales opportunities.
Marketing Executive
Whizzcode
Feb 2012 - May 2013 (1 year 3 months)
Supported go-to-market and field marketing for a mobile app startup, executing user acquisition and digital engagement campaigns to grow app adoption.
Marketing Executive
ASGS Security
Oct 2011 - Feb 2012 (4 months)
Developed marketing strategy and rebranded the company's online presence to enhance visibility and customer engagement.
Regional Accounts Manager
World Online Services
May 2011 - Aug 2011 (3 months)
Managed Central European accounts and supported a product launch in Poland, facilitating international market entry and regional sales activities.
Education
Degrees, certifications, and relevant coursework
ULUniversity of Leicester
Master of Science, Marketing
2013 - 2016
Completed an MSc in Marketing with advanced study in strategic marketing, digital channels, and analytics.
BUBirmingham City University
Bachelor of Arts (Hons), Business Management
2012 - 2013
Awarded a BA (Hons) in Business Management with coursework in business strategy and management principles.
Zealand Institute of Business and Technology
Foundation Degree, Marketing Management
2010 - 2012
Completed a Foundation Degree in Marketing Management focusing on practical marketing skills and campaign execution.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Job categories
Skills
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