Anshul User

Spearheaded the strategy and launch of IIT Kanpur's US$1 billion 'Greater Than Us' fundraising campaign, shaping brand positioning, digital experience, and integrated communications. Partner with the CEO and institute leadership on high-visibility digital, PR, and communications initiatives.

Reengineered paid, organic, and digital acquisition strategy, achieving 2x lead conversion, 25% lower CAC, and 15% growth in international applicants. Led Salesforce Marketing Cloud rollout, website redesign, and technology integrations, and directed a 30-member team across brand, digital, content, and admissions.

Led performance marketing and integrated acquisition strategy across university programmes, supporting ₹600 Cr+ in programme revenue. Launched India's first online master's programmes on Coursera with teams across the US, EMEA, and APAC, generating ₹150 Cr in first-year revenue, and scaled international marketing for online programmes across APAC and EMEA, increasing qualified leads 35% year on ye

Advised founders on go-to-market and content strategies for 15+ K-12 and test-prep courses, improving conversions 30% and student retention 20%.

Redesigned branch-level marketing and admissions campaigns, contributing to 30% year-on-year revenue growth.

Mentored 400+ students for JEE preparation.

Pursued a Post Graduate Programme in Marketing Strategy & Leadership at the Indian School of Business, Hyderabad.

Earned a Bachelor of Technology degree from the Indian Institute of Technology Delhi.