Yogiraj Mishra

Senior Manager at Chandigarh University Uttar Pradesh, responsible for managerial duties and strategic oversight.

Worked as Independent Consultant at YugenMint.

Worked as Senior Manager at BigMint (formerly SteelMint/CoalMint).

High-Velocity PPC Execution: Directed high-volume lead-generation models and paid
advertising campaigns across the Google and Meta ecosystems, scaling extensive
digital ad spend budgets while maintaining rigid target efficiency metrics.
● Funnel Optimization & Analytics: Extensively analyzed real-time digital environments,
running user pathway audits via Google Analytics to minimize funnel drop-of

● Mass-Scale Paid Campaigning: Led digital marketing execution for high-visibility
national initiatives including the Byju’s National Aptitude Test (BNAT) campaigns, scaling
organic search traffic and executing paid brand awareness.
● SEO Optimization Engine: Ran granular keyword intent mapping and on-page
technical SEO audits, establishing data structures that maximized long-tail organic
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Worked as Digital Marketing Manager (B2B Unit Head) at iShareOnline.

Pursued a Bachelor of Arts in Communication, Journalism, and Related Programs from Sikkim Manipal University through distance education.