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Suryakant singh

@suryakantsingh

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Marketing Director with 16+ years driving integrated digital + ATL brand growth and measurable ROI.

India

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What I'm looking for

I’m looking to lead integrated marketing—digital performance plus ATL/MarCom—with clear ROI. I’m open to remote/hybrid/relocation and enjoy building growth systems around SEO, paid media, content, email, and strong agency/vendor partnerships.

I’m an Integrated Marketing Professional and Marketing Director with 16+ years across Digital Marketing, ATL Campaigns, Brand Management, and MarCom Strategy across B2B and B2C. I focus on building brand visibility and lead generation with performance-led thinking—while keeping communication consistent across every touchpoint.

Since April 2024, I’ve led digital marketing for a Travel Tech startup offering hourly hotel stays across 80+ cities in India. I grew organic website traffic from 1,200 to 3,500+ monthly sessions in 10 months through targeted SEO, long-tail keyword strategy, and blog content optimization. I also reduced cost-per-lead by 28% by restructuring Meta and Google Ads targeting and scaled B2B corporate partnerships to 35+ companies across 80+ cities.

Previously, at Winny Immigration & MyStudia (Nov 2019–Mar 2024), I generated 800–1,000 qualified leads per month using SEO, Meta Ads, LinkedIn, and search-intent content. I achieved 3.2x ROAS through audience testing, creative refresh cycles, and funnel-stage retargeting, and I improved first-page keyword rankings from 4 to 22 terms by publishing 12–15 SEO-optimized articles monthly. I also reduced paid CPL by 22% year-on-year by shifting high-converting queries to organic and reallocating budget to bottom-funnel audiences.

Earlier roles strengthened my integrated and leadership foundation—managing multi-sector client campaigns, running full-funnel SEO/SEM/social/email work, and coordinating end-to-end ATL production and BTL activations with strong vendor and agency management. I’ve consistently built marketing teams and processes that report ROI clearly, and I’m comfortable using AI-assisted marketing tools to improve content workflows and campaign iteration speed.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director (Digital)

Current

Minibreaks India Pvt. Ltd.

Apr 2024 - Present (2 years 3 months)

Led digital marketing for a travel tech platform offering hourly hotel stays and daycares across 80+ cities, driving organic growth and performance campaign results. Improved CPL, scaled B2B corporate partnerships, optimized email performance, and reduced content production effort using AI-assisted workflows.

SEO Meta Ads Audience Segmentation B2B | Partnerships A B Testing Lead Generation

Assistant Manager, Digital Marketing

Winny Immigration & MyStudia

Nov 2019 - Mar 2024 (4 years 4 months)

Managed multi-service immigration and study-abroad marketing targeting working professionals, students, and families for international relocation. Delivered qualified lead growth through SEO and paid social, improved rankings and ROAS, and reduced CPL by shifting high-converting queries toward organic channels.

SEO Meta Ads LinkedIn Content Optimization Creative Refresh Cycles ROAS

Digital Marketing Manager

EightPetals Pvt. Ltd.

Oct 2018 - Nov 2019 (1 year 1 month)

Managed integrated digital marketing programs for a multi-sector client portfolio spanning FMCG, hospitality, F&B, retail, and overseas consulting. Improved social engagement, onboarded new clients via pitching, and executed campaigns across SEO/SEM, social, content, and email with ROI reporting.

Posting Cadence Optimization SEO SEM Search Engine Marketing Content Strategy Email Marketing Integrated Marketing Campaigns ROI Reporting Proposal Writing Client Onboarding Pitch

Marketing Manager

MVN University

Feb 2016 - Oct 2018 (2 years 8 months)

Led university marketing across integrated digital and traditional channels for UG, PG, and PhD enrollments. Increased organic traffic, raised student enquiry volume through multi-channel campaigns, and improved inquiry-to-enrolment conversion by improving lead handling with admissions counselors.

On Page Optimization SEM Email Marketing Social Media Marketing Display Advertising Inquiry To Enrolment Conversion Optimization

Account Manager, MarCom

Imagic Communications Pvt. Ltd.

Mar 2009 - Feb 2016 (6 years 11 months)

Managed integrated MarCom for Amity University across ATL, BTL, and digital channels. Owned end-to-end production and coordination for TV, radio, print, and outdoor campaigns, managed BTL activations across multiple cities, and led vendor/agency coordination and new business pitching.

ATL Campaigns TV Commercials Radio Spots BTL Activations Education Fairs Campus Events Open Days Roadshows Vendor Management Creative Briefing Production Management New Business Pitches Proposal Support

Account Executive, ATL/BTL

Purple Focus Pvt. Ltd.

Mar 2007 - Feb 2009 (1 year 11 months)

Supported ATL and BTL campaign development and execution for Tata Teleservices (UP West Circle). Managed creative development and launch campaigns across online and offline touchpoints, designed POS materials, and delivered multiple communication projects independently.

Creative Development Tata Teleservices Account Support

Management Trainee, Advertising

Havas Worldwide

Feb 2006 - Mar 2007 (1 year 1 month)

Worked as a management trainee on integrated ATL and BTL campaigns for Voltas and DT Cinemas. Gained experience coordinating campaign production across TVCs, print, radio, OOH, and events, and supported integrated delivery with creative studios, vendors, media buying teams, and activation partners.