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Sanjeev Kumar

@sanjeevkumar25

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Performance marketing leader at VERANDA HIGHERED, driving 260+ monthly admissions and 20% month-on-month growth.

India

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At VERANDA HIGHERED - VERANDA LEARNING PVT LTd, I manage a monthly marketing budget exceeding ₹2.5 Crore and lead a 12+ person team. Our work has delivered approximately 20% month-on-month admission growth and 260+ monthly admissions.

At BAJAJ CAPITAL PVT Ltd, I led digital transformation, including a complete website revamp and the launch of B2B and B2C mobile applications. I also improved marketing ROI by 2X, 3X, and 5X, and reduced CPL by approximately 50%; earlier at BOOKMYFOREX PVT LTD, I helped grow GMV and scaled organic traffic to over 500,000 monthly visitors.

Experience

Work history, roles, and key accomplishments

Current

GM - Performance Marketing

Current

Veranda HigherEd - Veranda Learning Pvt Ltd

Mar 2026 - Present (7 months)

Managing a monthly marketing budget exceeding ₹2.5 Crore across Google, Meta, SEO, Affiliates, and Performance Marketing channels. Leading a team of 12+ professionals and delivering approximately 20% month-on-month admission growth.

Google Ads Meta Ads SEO Affiliate Performance Marketing Team Leadership Budget Management Analytics Funnel Optimization CAC Reduction Data Dashboards

Sr. AVP – Digital Marketing

Bajaj Capital Pvt Ltd

Nov 2021 - Oct 2025 (3 years 11 months)

Led digital transformation initiatives, including website revamp and launch of B2B and B2C mobile applications. Delivered marketing ROI growth of 2X, 3X, and 5X and reduced CPL by approximately 50% through performance marketing optimization.

Digital Transformation Website Redesign Mobile App Launch Performance Marketing Google Ads Meta Ads SEO Programmatic Affiliate Marketing Automation Analytics CPL ROI Optimization

Co-Founder - Head Marketing

eMarketing Advisor - Digital Marketing Agency

Jun 2019 - Mar 2021 (1 year 9 months)

Founded and led the company as CMO, driving marketing strategy, brand positioning, and growth across India, US, UK, Canada, Australia, and UAE. Built performance-led acquisition strategies across FinTech, EdTech, SaaS, and eCommerce.

Marketing Strategy Brand Positioning Performance Marketing Google Ads Meta Ads LinkedIn Ads SEO Content Marketing CRO P&L management CAC CPL ROI Optimization International Client Acquisition

Digital Marketing Manager

BookMyForex Pvt Ltd

Aug 2016 - May 2019 (2 years 9 months)

Built digital growth engine contributing to GMV growth from ₹50 Crore to ₹1,262 Crore within three years. Scaled organic traffic from approximately 25,000 to over 500,000 monthly visitors through SEO, content marketing, and performance optimization.

SEO SEM PPC Social Media Marketing Content Marketing Performance Marketing Landing Page Optimization Conversion Rate Optimization Google Ads Analytics

AM – Marketing

Talentedge - by Arrina Education

Dec 2014 - Jul 2016 (1 year 7 months)

Led PPC campaigns and social media marketing for the education vertical, optimizing strategies to generate high-quality leads. Developed and executed SEO, SEM, and mobile marketing strategies to drive website traffic and increase student enrollments.

PPC Social Media Marketing SEO SEM Mobile Marketing Affiliate Marketing Vendor Management Lead Generation Offline Marketing

AM – Digital Marketing

UniPro Education Pvt Ltd

Jan 2013 - Dec 2014 (1 year 11 months)

Developed and implemented data-driven SEO strategies, resulting in improved organic search rankings and increased website traffic. Led mobile and social media marketing initiatives, enhancing engagement with prospective students and driving higher conversions.

SEO Mobile Marketing Social Media Marketing B2B Marketing Client Management Lead Generation Campaign Management

Sr. SEO Executive

Educomp Solutions Ltd

Oct 2009 - Dec 2012 (3 years 2 months)

Led comprehensive SEO audits, website optimizations, and content marketing strategies, improving website traffic and brand visibility for Educomp's portals.

SEO Audits Website Optimization Content Marketing SEO Strategy Brand Visibility

Education

Degrees, certifications, and relevant coursework

IMT CDL - Ghaziabad

Masters - PGPM, Management

2008 - 2011

Masters - PGPM from IMT CDL - Ghaziabad, completed from 2008 to 2011.

Delhi University - SOL

Bachelor of Commerce, Commerce

2003 - 2006

Bachelor of Commerce from Delhi University - SOL, completed from 2003 to 2006.

Certifications, Marketing

Completed certifications in Strategic Thinking for Growth Marketers, LinkedIn Advertising Fundamentals, Generative AI for Digital Marketers, AI-Powered Performance Ads, and International SEO.