Ayushi Jain
@ayushijain7
I drive B2B SaaS growth through product launches, positioning, and data-driven GTM.
IndiaWhat I'm looking for
I'm driving go-to-market execution, feature adoption, and product positioning for B2B SaaS products at Indium Software. My work has increased product adoption by approximately 15%, qualified pipeline by 15–20%, and deal closures by 10–15% through differentiated messaging and ICP-based campaigns.
Previously at Soroco and BYJU'S, I launched products, optimized conversion campaigns, built sales enablement assets, and led events and webinars. I've improved feature adoption by 21%, customer engagement by 30%, trial-to-paid conversion by 9%, and overall revenue growth by 8% through customer insights, experimentation, and cross-functional collaboration.
Experience
Work history, roles, and key accomplishments
Product Marketing Manager
Indium Software
May 2025 - Present (1 year 4 months)
Owns GTM execution for feature releases and adoption programs, driving ~15% increase in product adoption within 6 months. Develops differentiated messaging and positioning frameworks aligned with analyst insights and market trends.
Associate Product Marketing Manager
Soroco
Mar 2022 - Mar 2025 (3 years)
Executed GTM strategies for product launches, driving a 21% increase in feature adoption and a 9% lift in trial-to-paid conversions. Refined product positioning and messaging, boosting customer engagement by 30%.
Demand Generation Associate
BYJU'S
Jun 2021 - Feb 2022 (8 months)
Ran email campaigns, increasing leads by 19% and engagement by 22%. Built content strategies, driving 15% more sign-ups and optimized campaign performance to improve retention by 10%.
Education
Degrees, certifications, and relevant coursework
IIIT Bangalore
Post Graduate Diploma, Data Science
Pursued a Post Graduate Diploma in Data Science from IIIT Bangalore.
Ajeenkya DY Patil University
Master of Business Administration, Marketing
Earned an MBA in Marketing from Ajeenkya DY Patil University.
ICG Jaipur
Bachelor of Science, Chemistry
Completed a Bachelor of Science in Chemistry from ICG Jaipur.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
Skills
Interested in hiring Ayushi?
You can contact Ayushi and 90k+ other talented remote workers on Himalayas.
Message AyushiGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
