Open to opportunities

Victor Brandao

@victorbrandao

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Growth Strategist | Business Model, Offer & Conversion Strategy for Service Companies | Consumer Psychology-led

Spain

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What I'm looking for

I'm looking for remote, hybrid, or international opportunities across business strategy, growth, commercial strategy, go-to-market, business development, marketing strategy, consumer strategy, and growth consulting.

Most service businesses don't have a client problem. They have a structure problem.

I help service businesses, founders and scale-ups rebuild the parts that actually drive stable, scalable revenue — the offer, the business model, and the conversion and acquisition systems around them. Not more traffic; better architecture.

My edge sits where most strategists don't play: human behaviour. I hold an MSc in Brain Research & Human Behaviour and started out in neuromarketing — which is how IKEA first brought me in. I pair consumer psychology with the structured consulting systems used inside large corporations, and I teach clients the "why" behind every decision so their own team can run the system without me.

Selected work: IKEA (store-opening strategy and staff-engagement design — 85,000+ visitors in two weeks and an estimated +18–23% sales uplift per store), Audi (A1 repositioning), Radio Marca and Grupo Cajamar. Across 75+ businesses restructured, one psychology practice raised revenue per client by 55% while tripling its capacity. That work spans sectors as varied as SaaS, M&A and sell-side preparation for €2M+ companies, banking, legal and professional services, health and wellness (psychology, physiotherapy, nutrition, veterinary and aesthetic clinics, coaching, gyms), and consumer businesses (retail, automotive, hospitality and food).

I direct specialists rather than executing channels myself. Typical engagements: strategic diagnostics, offer and pricing redesign, go-to-market sprints, business-model overhauls, and growth strategy — as short deliverable-based projects or ongoing advisory.

I work remotely in English, Spanish and Portuguese. Send me your project and let's talk about the structure underneath it.

Experience

Work history, roles, and key accomplishments

Current

Strategic Business Growth Consultant

Current

Origen Axioma

Sep 2024 - Present (1 year 11 months)

Restructured 75+ service businesses, designing business models and commercial strategies to increase revenue predictability and scalability. Managed EUR 1M+ in Meta Ads spend and applied consumer psychology to improve positioning and conversion.

Business Strategy Growth Strategy Business Model Design Commercial Strategy Meta Ads Conversion Rate Optimization Customer Journey Optimization Strategic Consulting Data Driven Decision Making

Project Lead – Local Audience Growth

Unedisa Comunicaciones (RADIO MARCA)

May 2024 - Aug 2024 (3 months)

Led a local-first audience growth strategy that increased local listenership by 17% against competing sports radio stations.

• Designed a connection between local programming and the national broadcast, contributing to an 8% increase in national audience.

• Coordinated content, marketing and communications teams across audience acquisition and retention initiatives.

Strategic Planning

Entrepreneurship & Business Consultant

GRUPO CAJAMAR

Jan 2024 - Apr 2024 (3 months)

Consultant in Cajamar's entrepreneurship programme, running 3-month lean-startup sprints that took founders from zero to a validated idea and a live MVP. Built practical client-acquisition tools that improved commercial and marketing effectiveness, and positioned the programme against competing market offerings.

Project Management Strategic Planning

Strategy Consultant – Campaign Launches

AUDI

Sep 2023 - Dec 2023 (3 months)

Launch strategy for the Audi A1 entry-level model, expanding the target audience beyond traditional younger buyers.

• Reframed “youth” from a demographic characteristic into an emotional consumer benefit, broadening the addressable audience.
• Contributed to shifting the average buyer age from 22.3 to 26.2 years through consumer-led positioning and messaging.

Data Analysis Project Management Strategic Planning

Neuromarketing & Store-Opening Strategy

IKEA

Aug 2022 - Sep 2023 (1 year 1 month)

Co-designed the launch strategy for the new IKEA Almeria store, contributing to one of the strongest comparable IKEA openings in Spain; the store attracted 85,000+ visitors during its first two weeks.

• Applied consumer psychology and behavioural principles to improve customer-staff interactions across the store.
• Contributed to an estimated 18–23% increase in average sales per store.

Data Analysis Project Management Strategic Planning