At Social Scout Email Marketing, I lead retention strategy and execution across email and SMS for e-commerce brands, while managing a team of four. I kept client churn under 10% for nine months and retained three at-risk accounts I took over.
I revamped email and SMS flows and built monthly calendars that raised attributed revenue from 20% to a steady 40–45% in six months. I also improved a deliverability score from 22 to 68 in under 40 days through list hygiene, segmentation, and sending strategy.
Across my work with brands including Inspiriko, The Brot Box, and Persa Flores, I’ve built retention programs spanning lifecycle flows, campaigns, and loyalty. At Inspiriko, email revenue grew 75% in three months; at The Brot Box, a migration to Klaviyo increased conversions by 58%.
