Looking for a job

izadora petersohn baldissera

@izadorapetersohnbald

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I build data-driven CRM campaigns that improve customer engagement.

Portugal

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What I'm looking for

I'm seeking opportunities across Europe in CRM, customer experience, lifecycle marketing, and marketing operations, where I can improve customer communication, campaign performance, and operational efficiency through data-driven execution.

I've led CRM marketing at Unisinos, managing email, SMS, push-notification campaigns, customer journeys, segmentation, and weekly performance analysis across Rubeus and Dinamize.

My campaign work helped raise email open rates to 25%, fill approximately 70% of seasonal extension-course classes, and contribute to a 20% increase in closed postgraduate classes. I'm seeking CRM, customer experience, lifecycle marketing, and marketing operations opportunities across Europe.

Experience

Work history, roles, and key accomplishments

Current

Professional development

Current

Career Break

Dec 2023 - Present (2 years 11 months)

Currently pursuing an international professional development experience in Sydney, Australia, combining studies with cultural immersion and global exposure. This journey is enhancing my English communication skills, expanding my international connections, and reinforcing a broader cross-cultural perspective that adds value to my professional profile.

CRM Marketing Specialist

Unisinos

May 2016 - Jan 2023 (6 years 8 months)

Universidade do Vale do Rio dos Sinos (Unisinos) is one of Brazil’s top private universities, educating around 30,000 students across 73 undergraduate, 26 master’s and 20 PhD programs on its São Leopoldo and Porto Alegre campuses.

Job Role:
- Managed the day-to-day direct marketing workflow, coordinating email, SMS and push notification campaigns in Excel, ensuring on-time execution of the commun

Marketing Analyst

Unisinos

Apr 2013 - Feb 2016 (2 years 10 months)

- Identified and managed daily communication and marketing demands from the Unit through email, phone, chat and meetings, ensuring alignment of priorities and supporting the timely execution of initiatives across the workflow.
- Managed the daily planning of marketing campaigns for the Continuing Education Unit’s products through Excel, coordinating priorities and campaign schedules to ensure time

Brand Analyst

Converse All Star (Coopershoes)

May 2012 - Apr 2013 (11 months)

Converse All Star is a global casual footwear brand with a strong presence in Brazil.
It is best known for the iconic Chuck Taylor All Star, a symbol of timeless and urban style.

- Executed and monitored brand-related projects and campaigns on a daily basis through meetings and emails, ensuring alignment across stakeholders, timely follow-up and the effective delivery of brand initiatives.
- Mana

Graphic Designer

Converse All Star (Coopershoes)

Feb 2011 - Apr 2013 (2 years 2 months)

• Responsible for creating advertisements for the Skate department:
- adverts;
- flyers;
- events;
• Contact and negotiation with suppliers.

Graphic Designer

Freeday

Sep 2010 - Feb 2011 (5 months)

- Designed and finalized a wide range of marketing and advertising materials, including advertisements, point-of-sale displays, catalogs, and promotional items.
- Supported the planning and execution of events, trade shows, and promotional campaigns.
- Coordinated campaign approval processes, ensuring brand consistency and timely delivery of communication materials.