SFsana fathima
@sanafathima25
Senior performance marketing specialist driving measurable ROI.
IndiaWhat I'm looking for
I am a senior digital marketing specialist with eight years of focused experience in performance marketing, campaign optimization, and lead generation across paid channels.
I have owned end-to-end performance marketing strategies for product and services in niche publishing and other verticals, planning and executing multi-channel paid campaigns on Google Ads, LinkedIn, product listing platforms and vendor channels to drive qualified MQLs.
I implemented nurture email campaigns via Zoho CRM, integrated analytics platforms (Demandsense, Factors.ai), and used third-party analytics to track user behavior and optimize paid spend, contributing to a $100M marketing pipeline where paid channels drove a large portion of pipeline value.
I reduced paid search spend by approximately $80K through optimization across LinkedIn, Bing, Meta, and Google Ads—improving ROI from 40% to 60%—and have mentored junior team members to take on account responsibilities independently.
Experience
Work history, roles, and key accomplishments
Assistant Manager - Performance Marketing
Madurai Integra Software Services
Aug 2024 - Present (1 year 2 months)
Owned end-to-end performance marketing strategy for product and services in a niche publishing industry, executing multi-channel paid campaigns that drove qualified MQLs and integrated analytics platforms to improve campaign optimization.
Senior Paid Marketing Specialist
SocialBeat
Jan 2021 - Jan 2024 (3 years)
Ran inbound and outbound campaigns across GAds, LinkedIn and product listing platforms, contributing to a $100M marketing pipeline and improving paid-channel contribution to pipeline while reducing search spend and increasing ROI.
Senior Digital Media Specialist
Paragon Digital Services
Jan 2019 - Jan 2021 (2 years)
Managed four client accounts with monthly budgets of INR 600,000 across e‑commerce, elearning, automobiles and matrimony verticals, optimized lead quality to reduce junk leads by 20% and increased conversions via LinkedIn lead gen.
Junior SEM Specialist
Paragon Digital Services
Jan 2018 - Jan 2019 (1 year)
Monitored paid activities for client accounts including Michael Kors and Carter's, performing campaign bulk uploads and managing Adwords and Bing Editor workflows to maintain account performance.
Education
Degrees, certifications, and relevant coursework
Dhanalakshmi Srinivasan Engineering College
Bachelor of Computer Science, Computer Science
2013 - 2017
Bachelor of Computer Science degree completed at Dhanalakshmi Srinivasan Engineering College from 2013 to 2017.
Navalar Matric School
HSC & SSLC, Higher Secondary Certificate / Secondary School Leaving Certificate
2012 - 2013
Completed HSC and SSLC studies at Navalar Matric School.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
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