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Pankhuri Dixit

@pankhuridixit

Marketing Executive at Upcurve Technologies (udChalo), where I built 10+ lifecycle journeys that increased conversion by 8%.

India

Message

At Upcurve Technologies (udChalo), I designed and implemented 10+ lifecycle marketing journeys, including payment failure, browse abandonment, and search-based triggers, driving an 8% increase in conversion rate. I also grew social media following by 15% in three months and increased organic social traffic by 30%.

At Fittr, I built and optimized onboarding and retention flows and ran segmented, multi-channel CRM campaigns for 100K+ users using CleverTap. Earlier at Choice Equity Broking Ltd, I used MoEngage to run campaigns for 400K+ users and improved conversions by 20–30% through onboarding, retention, and reactivation journeys.

Experience

Work history, roles, and key accomplishments

Current

Marketing Executive

Current

Upcurve Technologies (udChalo)

Feb 2026 - Present (8 months)

Designed and implemented 10+ lifecycle marketing journeys, driving an 8% increase in conversion rate. Grew social media following by 15% and increased organic traffic by 30%.

Mo Engage CleverTap Meta Business Suite Google Ads Zoho Canva Figma Meta Ads Google Analytics Lifecycle Marketing A B Testing Content Strategy Social Media Marketing Campus Ambassador Program Podcast Production

Marketing Consultant

The Travel Connections (Vervotech)

Oct 2025 - Feb 2026 (4 months)

Executed end-to-end event marketing campaigns across digital platforms. Managed speaker communication and designed social media creatives to increase event awareness.

Event Marketing Social Media Marketing Content Creation Stakeholder Management Promotional Campaigns

CRM Executive

Fittr

Jul 2025 - Feb 2026 (7 months)

Built and optimized onboarding and retention flows, improving activation. Executed multi-channel CRM campaigns for 100K+ users using CleverTap.

CleverTap CRM A B Testing Segmentation Multi channel Campaigns Social Media Alignment

Digital Marketing & CRM Executive

Choice Equity Broking Ltd

Jun 2024 - Jun 2025 (1 year)

Executed multi-channel CRM campaigns for 400K+ users using MoEngage. Improved conversions by 20-30% through optimized onboarding, retention, and reactivation journeys.

Mo Engage CRM Multi channel Campaigns Segmentation A B Testing Compliance NSE Norms Vendor Management

Social Media Marketing

Choice Equity Broking Ltd

Jun 2024 - Jun 2025 (1 year)

Managed social media and digital content, driving brand visibility and engagement. Executed user acquisition and paid campaigns, delivering 384% growth in views and 480% increase in engagement.

Social Media Marketing Content Creation Meta Ads Google Ads User Acquisition Paid Media Campaigns