Vani Rai

Processed online customer orders and resolved customer queries within a high-volume retail operation, working flexibly across store functions.

Owned the company's eBay brand store day-to-day, including product listing optimisation, offer/promotion set-up, and inventory management. Managed PPC campaign bidding across eBay Promoted Listings, auditing search term reports to flag low-converting keywords and wasted spend.

Advised customers in a consultative retail sales environment, supporting in-store promotions and brand representation.

Took full ownership of a combined ad spend of approximately £25,000 per month, averaging close to 5x ROAS across the portfolio. Owned campaign structure, keyword and match-type strategy, negative keyword management and bid optimisation across the portfolio.

Executed paid and organic campaigns across Meta platforms and LinkedIn, supporting audience targeting, segmentation and retargeting to reach high-value users. Scaled the LinkedIn newsletter 'The Energy Bulletin' to 8,000 subscribers within two weeks through targeted promotion and audience segmentation.

Managed a client brand's Amazon seller account, running Sponsored Products and Shopping campaigns and building out the Amazon brand store site pages. Built and maintained front-end websites on WordPress and Shopify, including landing pages used for campaign traffic, with accuracy and a customer-journey focus.

MSc Digital Marketing degree from Northumbria University, applying GA4, Looker Studio, and SPSS to evaluate campaign performance and inform data-driven optimisation decisions.

Bachelor of Commerce degree from Kalinga University, studying consumer behaviour, market analysis, and promotional strategy via distance learning.