Vanessa vigueras M

I’m a communications specialist in advertising with solid experience in account management and public relations, serving as the strategic point of contact between clients and internal teams.

I lead integrated campaigns (BTL, digital, and events) for global brands—bringing strategy development, resource optimization, and brand building together to drive results and long-term relationships. In my current role, I manage 10+ global and strategic accounts and direct execution across 100+ integrated 360° campaigns, translating briefs into viable creative strategies.

I also bring end-to-end project delivery, including corporate conventions (400+ attendees) with domestic and international logistics. Previously, I coordinated digital, BTL, and ATL campaigns, developed commercial proposals aligned to client objectives, and used performance reporting to optimize campaigns.