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Xymena Su

@xymenasu

Senior Brand Experience Project Manager at CONNECTOR AGENCY, leading brand experiences for GNP Seguros, Ocesa, and other major clients.

Mexico

Message

At CONNECTOR AGENCY, I lead strategic account management and end-to-end project execution for clients including GNP Seguros, Ocesa, Mission Foods, Electrolit, and Banamex. I oversee brand experiences, stakeholder relationships, financial coordination, and multidisciplinary team alignment.

At ANTIAGENCY, I led the Project Management team for AAA accounts including PepsiCo, Pandora LATAM, Amazon, Grupo Modelo, Mabe, and L’Oréal. I optimized processes that increased annual billing by 12% and built a high-performing team with zero staff turnover.

Across my agency career, I’ve managed BTL, digital, and 360° campaigns, events, and brand experiences for clients including Adidas, Under Armour, Puma, Revlon, Lala, Barilla, and Herdez. I’ve also led teams of up to 500 collaborators and used sales analysis to improve campaign performance and profitability.

Experience

Work history, roles, and key accomplishments

Brand Experience Sr.

Connector Agency

Jan 2026 - Oct 2026 (9 months)

Led strategic account management and end-to-end project execution for key clients including GNP Seguros, Ocesa, Mission Foods, Electrolit, and Banamex, overseeing large-scale brand experiences, stakeholder relations, financial coordination, and multidisciplinary team alignment.

Project Management Brand Experiences Account Management Stakeholder Management Budget Management Team Leadership

Directora Project Manager

Antiagency

Jan 2020 - Jan 2026 (6 years)

Led the Project Management cell for AAA accounts such as PepsiCo, Pandora LATAM, Amazon, Grupo Modelo, Mabe, and L'Oréal, managing projects from start to finish. Optimized processes that increased billing by 12% annually and consolidated a high-performance team with zero staff turnover.

Project Management Account Management Process Optimization Team Leadership Billing Management

Productora Sr.

In Motion

Jan 2018 - Dec 2019 (1 year 11 months)

Produced events and BTL campaigns for brands like DiDi, FOX, National Geographic, and KIA, leading planning and execution of activations and corporate events, ensuring timely, on-budget deliveries with high experience standards.

Event Production BTL Campaigns Project Planning Budget Management Vendor coordination

Marketing Manager

Diseñatres

Jan 2014 - Dec 2018 (4 years 11 months)

Directed BTL, digital, and 360° campaigns for AAA brands, managing incentives, events, and brand experiences nationally and internationally. Implemented positioning and trade marketing strategies with an omnichannel focus, increasing brand visibility and commercial performance for accounts including Adidas, Under Armour, and Puma.

Marketing Management BTL Campaigns Digital Marketing Trade Marketing Omnichannel Strategy Brand Positioning

Ejecutiva de Cuenta

On Promos

Jan 2010 - Dec 2014 (4 years 11 months)

Executed BTL and trade marketing strategies for brands like Revlon, Lala, Barilla, and Herdez, focusing on point-of-sale positioning. Led teams of up to 500 collaborators and optimized field operations using sales analysis to improve campaign performance and profitability.

BTL Marketing Trade Marketing Team Leadership Sales Analysis Field Operations