Beatriz Ladrón de Guevara García

I’m a communications and PR leader with 15+ years of experience shaping corporate reputation, building compelling narratives, and connecting organizations with the audiences that matter most. My career began in media and content, with experience at Televisa, FOROtv, and publications focused on art, culture, and film. I also represented Universidad Iberoamericana at the Salzburg Academy on Media and Global Change in Austria, which broadened my perspective on the role and impact of communication.

I later transitioned into strategic communications and public relations, working with global brands including Google, YouTube, AT&T, WhatsApp, LinkedIn, and Clip through agencies such as Eureka & Co. and Edelman Mexico. My experience spans corporate storytelling, media relations, executive communications, thought leadership, content strategy, events, and reputation management, working closely with senior executives, media, and industry stakeholders.

From 2022 to 2026, I led corporate communications, PR, content, and thought leadership at Reserhub across key Latin American markets. I partnered with leadership teams on a B2B rebrand and regional launch, developed executive positioning and digital content strategies, and led internal and external communications initiatives across the region.

I bring together editorial expertise, strategic thinking, strong storytelling, and a hands-on mindset. I enjoy turning complex ideas into clear, relevant stories that help brands and leaders build credibility, strengthen their reputation, and create meaningful connections with their audiences. I’m now looking to bring this experience to a new organization where I can contribute to ambitious communications and reputation-building initiatives.