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Ricardo User

@ricardouser6

I’m a performance-driven Client Solutions & Brand Operations specialist, turning data into growth for major global brands.

Mexico

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What I'm looking for

I’m looking to keep building measurable growth in a fast-paced, data-driven environment—owning client outcomes end-to-end, partnering cross-functionally, and scaling campaigns with clear KPIs and strong operational excellence.

I’m a performance-driven client solutions and digital marketing professional with 4+ years managing high-impact digital advertising campaigns across LATAM. At TikTok México, I oversee end-to-end campaign management for 35+ multinational brands, aligning media plans with business KPIs through reservation-based solutions like TopView, Reach & Frequency, and Branded Mission.

I bring a strong operations mindset—coordinating Sales, Finance, Ops, and Product teams to ensure flawless delivery and ROI. I’ve resolved 100% of inherited billing issues for high-value LATAM accounts, led crisis management for high-priority campaigns, and designed enablement trainings that increased adoption and strengthened cross-team collaboration.

Experience

Work history, roles, and key accomplishments

Brand Operations Specialist

TikTok

Oct 2022 - Apr 2026 (3 years 6 months)

Oversee end-to-end campaign management for a portfolio of 35+ multinational brands across CPG,
beauty, tech, healthcare, beverages, and FMCG sectors — including Unilever, Nestlé, Coca-Cola, Samsung,
Colgate-Palmolive, Henkel, Reckitt, Johnson & Johnson, Procter & Gamble, Kimberly-Clark, Grupo Modelo,
PepsiCo, L’Oréal, Danone, Mondelez, Bimbo, Barcel, and Sanofi. Act as both project manager and str