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Vanessa Viana PlateroVP
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Vanessa Viana Platero

@vanessavianaplatero

Performance Marketing Manager at Epic Digital who drove US$76,863 in Won MRR for a B2B IT services client.

Brazil
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At Epic Digital, I run paid media for B2B SaaS and services companies across the US, Canada, Europe, and LatAm. For NTIVA, I grew Paid Search to an all-time revenue record of US$76,863 in Won MRR year to date, up 34% versus full-year 2025.

For Apgar, an enterprise AI and master-data brand entering Brazil, I led acquisition to 15+ qualified opportunities and roughly US$1.5M in pipeline in ten months on a lean budget. I ran paid operations across the UK, France, Portugal, Spain, and Brazil.

I rebuilt measurement across GA4, server-side Google Tag Manager, consent mode, enhanced conversions, Meta Conversions API, and offline conversions to restore reliable attribution from click to CRM. I also use Looker Studio for reporting and N8N automation to support daily work.

Earlier, at GhFly, I co-created a performance-evaluation methodology with an insurance client and contributed to a 9% increase in leads in Colombia and Chile. At i-Cherry, I led student-acquisition paid media for Plataforma A, including campaign optimization, funnel construction, landing-page testing, and attribution.

Experience

Work history, roles, and key accomplishments

ED
Current

Performance Marketing Manager

Epic Digital

May 2024 - Present (2 years 4 months)

End-to-end paid media ownership for B2B clients across the US, Canada, Europe, and LatAm, including strategy, build, optimization, measurement, and client relationship. Achieved record revenue for a US B2B IT services client and generated significant pipeline for an enterprise AI brand.

Education

Degrees, certifications, and relevant coursework

London Metropolitan University logoLU

London Metropolitan University

Master, Events and Marketing Management

2007 - 2009

Completed a Master in Events and Marketing Management at London Metropolitan University from 2007 to 2009.

Universidad CEU Cardenal Herrera logoUH

Universidad CEU Cardenal Herrera

Bachelor's, Advertising and Public Relations / Marketing Management

1998 - 2003

Earned a Bachelor's in Advertising and Public Relations / Marketing Management from Universidad CEU Cardenal Herrera from 1998 to 2003.

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