Pablo Juliano

Led strategic planning and execution of paid media initiatives across the full funnel, driving growth in lead generation and acquisition efficiency. Designed real-time performance dashboards in Power BI and Supermetrics, and coordinated A/B testing frameworks.

Managed multi-channel media campaigns for SKY Brasil's Performance Hub, applying Agile and Scrum methodologies. Developed A/B testing and optimization routines, and delivered full-funnel media plans balancing branding and performance goals.

Supported campaign reporting, budget control, and performance insights. Operated and optimized paid media campaigns on Google Ads, Facebook Ads, and programmatic platforms.

Analyzed client performance data and delivered actionable recommendations to improve advertising effectiveness and retention. Provided strategic consulting for SMB advertisers on Google Ads, focusing on campaign optimization and ROI.

Bachelor’s degree in advertising and marketing from Centro Universitário SENAC, completed in 2016.

Certification in Agile Project Management.

Certifications in Digital Marketing Associate, Media Buying, Media Planning, and Creative Strategy.

Certifications in Google Search Ads 360 and Display & Video 360.

Certification in Inbound Marketing.

Certifications in Google Ads Fundamentals, Search, Display, Shopping, Mobile, and Video.

Certification in AI Generative and Artificial Intelligence and Productivity.