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Rafael Miranda

@rafaelmiranda1

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Marketing Manager at AGRIMEC, coordinating paid media campaigns with ROAS above 10 and organic traffic growth of 20%.

Brazil

Message

At AGRIMEC, I coordinate paid media and digital performance strategies focused on demand generation and sales support. Google Ads and Meta Ads campaigns integrated with content and CRM strategies have consistently achieved ROAS above 10.

At AGRIMEC, I also improved the website’s Google organic ranking by six positions and increased organic traffic by 20% within one year. I optimized performance scores to above 95 across all Google Developers metrics.

Previously, at 4Blue / Yampa, I managed and optimized multichannel paid media campaigns, overseeing more than BRL 2 million in paid traffic. I also planned growth marketing tests and developed performance dashboards to guide budget allocation and optimization.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Agrimec

Apr 2023 - Present (3 years 6 months)

Coordination of paid media and digital performance strategies, focused on demand generation and sales support. Managed paid traffic campaigns and improved website ranking and organic traffic.

Google Ads Meta Ads SEO SEM UX Google Analytics Google Search Console Looker ROAS Digital Strategy Content Strategy Social Media Offline Media Stakeholder Management Event Coordination

Senior Paid Traffic & Performance Analyst

4Blue / Yampa

Sep 2021 - Apr 2023 (1 year 7 months)

Managed and optimized multichannel paid media campaigns focused on acquisition, conversion, and scaling. Oversaw over BRL 2 million in paid traffic and executed data-driven growth tests.

Google Ads Meta Ads LinkedIn Ads Pinterest Ads Budget Management Performance Dashboards A B Testing CRO Landing Page Optimization Marketing Automation CRM Email Marketing Growth Marketing

Integrated Communication Coordinator

FADISMA

Dec 2018 - Aug 2021 (2 years 8 months)

Coordinated planning and execution of integrated communication strategies aligned with institutional and commercial goals. Managed digital marketing and paid media campaigns, including ROAS analysis.

Integrated Communications Digital Marketing Paid Media ROAS Content Production SEO Content Marketing Social Media Demand Generation Stakeholder Management

Professor

UFN

Feb 2019 - Nov 2019 (9 months)

Instructor for Google Ads and Content Production courses, focusing on strategy, performance, and results measurement. Developed practical content on media planning and campaign optimization.

Google Ads Content Production Media Planning Metrics Analysis Campaign Optimization Teaching

Marketing Specialist

Agrimec

May 2009 - Dec 2018 (9 years 7 months)

Planned and executed institutional and commercial marketing strategies focused on brand positioning and sales support. Created and managed paid media campaigns and coordinated trade show participation.