Vanessa Pangilinan

Managed five beauty brands, strategizing and executing influencer campaigns based on budget and product promotions. Provided post-mortem reports on campaign performance and helped establish an influencer program.

Planned and organized IRL & Virtual influencer and retail events, curating influencer lists and managing TikTok Shop Affiliates. Created influencer agreements, creative briefs, and insert cards for PR boxes.

Grew Kaja EMV to $40.2M from $15.1M and I Dew Care EMV to $16.1M from $5.8M, moving the company to #76 in Color Cosmetics. Managed a team of four, overseeing social content creation, scheduling, and influencer programs.

Worked with fashion influencers for PDP images, negotiating and creating agreements for content usage. Managed paid influencer content across multiple platforms and organized in-house photoshoots.

Developed and executed monthly 360 influencer strategies for new product launches, managing a team of three. Implemented a paid influencer approach to secure usage rights for content across various marketing channels.

Developed and executed monthly 360 influencer strategies for new product launches, working with international and domestic influencers and retailers. Increased EMV from $3M monthly to $15M and provided retail support to various partners.

Responsible for the full life-cycle of recruiting, onboarding, and activating online influencers and celebrities. Managed a team of three and fueled revenue growth by researching top influencers and monitoring ROI.

Well-versed in paid search (PPC) marketing techniques, creating ad copies and managing URL links for campaigns. Developed strategies, monitored metrics, and optimized ad campaigns and traffic sources from affiliates.

Graduated with an Associate of Arts Degree in Sociology. Studied foundational concepts in sociology, preparing for further academic or professional pursuits.