Open to opportunities

Lakia Andrews

@lakiaandrews

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Creative beauty professional with 11 years in influencer marketing.

United States

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can drive impactful marketing strategies and grow within a supportive team.

I am a creative and results-driven beauty professional with over 11 years of experience in aesthetics, influencer marketing, team leadership, and brand partnerships. As a licensed esthetician with a dual academic background in sociology and criminal justice, I possess a unique understanding of consumer behavior that informs my approach to marketing and brand strategy.

Throughout my career, I have successfully built a wellness and beauty brand, growing a YouTube audience of over 16,000 subscribers and collaborating with more than 25 major beauty brands. My proven ability to grow digital communities and lead cross-functional teams has enabled me to execute marketing strategies that drive brand visibility and engagement. I am passionate about fostering engaged communities through transparent communication and skincare education.

Currently, I am seeking a remote, hybrid, or Atlanta-based role in influencer marketing, brand partnerships, or digital strategy, where I can leverage my skills and experience to contribute to innovative marketing initiatives.

Experience

Work history, roles, and key accomplishments

Current

Store Lead & Lash Artist

Current

Deka Lash

Sep 2023 - Present (1 year 9 months)

Provided exceptional beauty services while promoting in-house retail products and service upgrades. Educated clients on lash health and skincare regimens while maintaining compliance with hygiene standards.

Beauty Services Lash Health

Current

Visual Information Specialist / Social Media Manager

Current

Freelance

Jul 2020 - Present (4 years 11 months)

Executed end-to-end content creation including video editing, scriptwriting, and production for beauty and lifestyle brands. Designed, scheduled, and published social content while managing brand voice and audience engagement.

Video Editing Content Production Social Media Management MySQL Business Analytics

Current

Founder & Brand Content Strategist

Current

Self-Owned Beauty Brand & YouTube Channel

Jan 2019 - Present (6 years 5 months)

Built and managed a digital wellness and beauty brand, amassing over 16,000 subscribers and thousands of monthly views. Negotiated and executed over 25 brand sponsorships and affiliate partnerships with skincare, beauty, and wellness brands.

Instagram TikTok Canva Google Analytics Upfluence

Esthetician Manager & Peer Trainer

European Wax Center

Aug 2023 - Aug 2024 (1 year)

Led esthetician team operations, training, and educational initiatives across services and skincare product lines. Partnered with vendors and brand representatives for product education and promotional campaigns.

Team Leadership Esthetician Training Product Education Campaigns Customer Service

Marketing Manager (Retail Operations & Branding)

Loft Outlet

Jun 2019 - Nov 2020 (1 year 5 months)

Oversaw in-store promotions, brand displays, and digital marketing materials for beauty product lines. Led a team of over 10 employees and coordinated quarterly meetings to report KPIs and inventory performance.

Digital Marketing Team Leadership KPIs Inventory Management

Education

Degrees, certifications, and relevant coursework

Ogle School of Hair & Nails

Esthetician License, Esthetics

Obtained professional licensure in esthetics, focusing on comprehensive skincare and beauty treatments. Completed rigorous training to meet industry standards and provide high-quality services.

Old Dominion University

Bachelor of Science, Criminal Justice & Sociology

Pursued a dual academic background in Criminal Justice and Sociology. Developed a unique understanding of consumer behavior and societal dynamics relevant to professional applications.