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Chen UserCU
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Chen User

@chenuser1

I build culture-driven brand, digital, and social campaigns from audience insights to live activations.

United States
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What I'm looking for

I'm looking to build culture-driven brand, digital, and social campaigns where I can translate audience insights into compelling narratives, content, influencer activations, and live experiences.

I've planned and executed 100+ integrated marketing campaigns for Procter & Gamble haircare brands including Pantene, Head & Shoulders, and Aussie across a $150M+ annual portfolio.

At 107 Beauty, Slow Recipe, and Maverick Entertainment, I've supported influencer seeding, partner outreach, creator integrations, live events, and digital strategies. I turn culture and audience research into strategic briefs, pitch decks, creative collateral, and performance recaps that support brand goals.

My background spans omnichannel media planning, social content production, community-building, and cross-functional coordination across entertainment, beauty, and consumer brands.

Experience

Work history, roles, and key accomplishments

BE

Marketing Specialist

107Beauty

Sep 2020 - Mar 2026 (5 years 6 months)

Supported end-to-end partner outreach, influencer seeding campaigns, and promotional activations, developing tailored one-sheets and creative briefs. Analyzed engagement data and consumer trends to draft recurring performance recaps and pitch proposals that informed ongoing marketing strategies.

Education

Degrees, certifications, and relevant coursework

Chen hasn't added their education

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