Looking for a job

Vanessa Canovas

@vanessacanovas

Message

I build high-performing brand campaigns that grow enquiries and bookings.

United Kingdom

Message

What I'm looking for

I'm looking to lead brand and integrated marketing initiatives where I can combine strategy, creative execution, campaign optimisation, and cross-functional collaboration to deliver measurable growth.

I'm driving international marketing at Liverpool School of English, where integrated full-funnel campaigns increased enquiries by 60% and bookings by 30% within three months.

I lead paid social on Meta, from audience segmentation and creative testing to A/B experimentation across CTAs and formats. I've also deployed AI-enhanced CRM systems to automate attendance and enquiry tracking.

Previously, at MC Academy, I delivered a 45% increase in enquiries and a 30% uplift in conversions through integrated digital campaigns. I managed campaign budgets, agencies, vendors, and internal stakeholders while keeping brand strategy central.

Across freelance work, Art Click, Liverpool School of English, and Kiabi España, I've built consistent brand experiences across digital, events, video, collateral, and physical touchpoints. My work is grounded in brand positioning, market research, campaign optimisation, and creative storytelling.

Experience

Work history, roles, and key accomplishments

Current

International Marketing Manager & Brand Specialist

Current

Liverpool School of English

Dec 2025 - Present (9 months)

Drove 60% growth in enquiries and 30% increase in bookings within 3 months through integrated, full-funnel campaigns. Led paid social strategy on Meta and deployed AI-enhanced CRM systems to streamline operations.

Meta Ads Manager A B Testing CRM AI Marketing Analytics Campaign Management

Brand & Marketing Manager

MC Academy

Mar 2025 - Nov 2025 (8 months)

Delivered a 45% increase in enquiries and 30% uplift in conversions through integrated multi-channel digital campaigns. Planned and managed campaign budgets of up to £1,000 and directed cross-functional collaboration.

Digital Marketing Campaign Management Budget Management Cross Functional Collaboration

Brand & Digital Marketing Specialist

Freelance

Nov 2023 - Feb 2025 (1 year 3 months)

Delivered integrated brand and marketing solutions across digital, live events, and physical touchpoints. Led end-to-end branding projects, spanning visual identity, event branding, and collateral.

Branding Visual Identity Event Branding Marketing Collateral

Marketing Manager

Art Click Ltd

Sep 2021 - Nov 2023 (2 years 2 months)

Spearheaded brand initiatives across digital and physical channels, upholding visual identity consistency. Directed the creation of marketing collateral and conducted in-depth market research to shape brand positioning.

Brand Strategy Market Research Marketing Collateral Brand Consistency

Marketing Assistant

Liverpool School of English Ltd

Feb 2019 - Jul 2021 (2 years 5 months)

Developed brand content across digital channels, ensuring consistent identity and storytelling. Produced marketing materials and brand videos to support campaigns and brand initiatives.

Content Marketing Brand Content Video Production

Communications Assistant

Kiabi España SA

Apr 2016 - Dec 2018 (2 years 8 months)

Contributed creative concepts for digital marketing campaigns and brand communications. Produced and edited video content for social media, acting as event photographer and videographer.

Adobe Creative Suite Video Production Social Media Photography