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Juan Roman

@juanroman1

Brand Manager at Lever Brands, shaping founder thought leadership and LinkedIn content strategies for global clients.

At Lever Brands, I own and execute B2B personal branding and thought leadership strategies for high-profile founders, creating social assets and LinkedIn infographics. I translate audience performance analytics into ongoing improvements and use social formats to grow organic reach.

At Chesamel Ltd, I led integrated digital campaigns and managed projects from planning through delivery, including corporate events and webinars. I also worked with sales teams on proposals and campaign materials, and used HubSpot and paid advertising to support qualified commercial traffic.

At Roman Joyeros SA, I planned B2C campaigns and delivered CRM and lifecycle marketing informed by customer segmentation; these campaigns improved retention by 10%. Earlier, at QVM SBMS, I supported client campaigns, used SEMrush for competitor and keyword research, and managed WordPress updates.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager

Current

Lever Brands

Feb 2026 - Present (8 months)

Owned and executed comprehensive B2B personal branding and thought leadership strategies for high-profile founders, designing high-quality social assets and LinkedIn infographics. Acted as the primary strategic partner for global clients, scoping new initiatives and translating audience performance analytics into continuous improvement strategy.

B2B Marketing Personal Branding Thought Leadership Social Media Strategy LinkedIn Content Creation Project Management AI Tools Video Editing Brand Integrity

Senior Marketing and Account Executive

Chesamel Ltd

Jan 2024 - Feb 2026 (2 years 1 month)

Led integrated digital communication campaigns, translating complex project datasets into compelling, human-centered learner and employer success stories. Owned full project lifecycles from campaign planning to hands-on delivery, collaborating closely with sales teams to build polished client proposals, pitch materials, and slide decks.

Integrated Marketing Campaign Management Project Lifecycle Proposals Pitch Materials Slides Event Management HubSpot LinkedIn Ads Google Ads SharePoint

Marketing Coordinator

Roman Joyeros SA

Sep 2023 - Jan 2024 (4 months)

Planned and executed integrated B2C marketing campaigns to drive brand awareness, retail footfall, and secondary displays/purchase intent across commercial channels. Delivered targeted CRM and lifecycle campaigns informed by customer segmentation and behaviour analysis, improving customer retention by 10%.

B2C Marketing Campaign Planning CRM Lifecycle Marketing Customer Segmentation Behavior Analysis Social Media Management Paid Advertising performance reporting

Marketing Assistant

QVM SBMS

Jan 2023 - Sep 2023 (8 months)

Supported delivery of multi-channel marketing campaigns for professional services clients, improving engagement rates and lead quality. Conducted deep competitor analysis and keyword research using SEMrush to drive SEO and content creation strategy, increasing organic traffic by 20%.