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Vallari KanakVK
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Vallari Kanak

@vallarikanak

Marketing strategy and growth manager advising international D2C brands on market entry, GTM, and product launches that drive revenue.

India
Message

At The Ayurveda Experience, I owned full-funnel market strategy across the US, Canada, and Australia, contributing to more than $10M in attributed revenue. I led the customer-insight-led launch of a neck-care line, which drove 30,000+ paid-acquisition purchases in its first launch round.

As an independent consultant, I advise international D2C brands on acquisition, positioning, pricing, GTM, and retention. At The Different Company, I generated more than €100K in incremental revenue through CRM optimization and lifecycle marketing; earlier, I supported international retail performance work at Cartier.

Experience

Work history, roles, and key accomplishments

IC
Current

Growth Strategy & Marketing Consultant

Independent Consultant

Jun 2026 - Present (5 months)

Advises international D2C brands on market strategy, customer acquisition, and retention. Guides media budget allocation and creative testing roadmaps for clients.

TE

Marketing Strategy Lead – US, Canada & Australia

The Ayurveda Experience

Jun 2024 - Jun 2026 (2 years)

Owned full-funnel market strategy for US, Canada, and Australia, contributing to $10M+ in attributed revenue. Led successful product launches and increased CTR by 30% and ROAS by 25%.

ST

Global Content Marketing & Communications Assistant

Stuart

Jul 2021 - Dec 2021 (5 months)

Assisted in global content marketing and communications activities.

JT

Business Strategy Specialist & Events Executive

Josh Talks

May 2018 - Jul 2019 (1 year 2 months)

Handled business strategy and events execution.

Education

Degrees, certifications, and relevant coursework

HEC Paris logoHP

HEC Paris

Master in Management Grande Ecole, Marketing

2020 - 2023

Master in Management Grande Ecole with a major in Marketing, completed in 2023.

Harvard Business School logoHS

Harvard Business School

CORe: The Credential of Readiness, Business

2020 - 2020

Completed the CORe: The Credential of Readiness program in 2020.

Ashoka University logoAU

Ashoka University

Post Graduate Diploma, Liberal Studies

2019 - 2020

Post Graduate Diploma in Liberal Studies, completed in 2020.

Hindu College, University of Delhi logoHD

Hindu College, University of Delhi

BA Hons., Sociology

2015 - 2018

BA Hons. in Sociology, completed in 2018.

Tech stack

Software and tools used professionally

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