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Nikitha A

@nikithaa1

Marketing Manager at CompanyStore.io who owned annual planning, led marketing, and developed a GTM strategy for a new vertical.

India

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At CompanyStore.io, I owned the Annual Operating Plan and led the marketing team, coordinating work across brand, sales enablement, and technology adoption. I also project-managed the launch of an internal DTC merchandise platform and developed a GTM strategy for a new vertical.

As an independent strategy and marketing consultant, I shaped positioning, content, and digital strategy for Alcor Consultancy, contributing to organic growth in LinkedIn impressions and clicks. I also led content and Instagram strategy for The She.E.O Effect, growing engagement and followers organically.

Experience

Work history, roles, and key accomplishments

Current

Independent Strategy & Marketing Consultant

Current

Multi-Client Engagement

Oct 2025 - Present (1 year 1 month)

Provided independent strategy, brand, and digital growth consulting for multiple clients, including Alcor Consultancy and The She.O.E Effect, driving significant organic growth in engagement and impressions.

Brand Strategy Content Strategy Digital Strategy Instagram Strategy LinkedIn Strategy Organic Growth Script Writing Logo Design Brand Identity

Marketing Manager

CompanyStore.io

Sep 2023 - Oct 2025 (2 years 1 month)

Owned the Annual Operating Plan end-to-end, led the marketing team, and drove cross-functional execution across brand, sales enablement, and technology adoption. Partnered with Fortune 500 clients including Apple, Nvidia, Salesforce, IBM, and John Deere to design tailored merchandise programs.

Annual Operating Plan (AOP) Budgets Cross Functional Execution Brand Strategy Sales Enablement GTM Strategy Social Media Strategy Email Strategy Project Management Stakeholder Coordination DTC Platform Marketing Assets

Account Services Manager & Social Media Strategist

CompanyStore.io

Sep 2022 - Sep 2023 (1 year)

Managed the Apple India account, achieving a 75% conversion rate through structured client servicing and targeted account support. Established the marketing department from scratch and built and led end-to-end social media, content, and website initiatives.

Client Servicing Account Management Social Media Strategy Content Strategy Website Management Marketing Department Setup

Education

Degrees, certifications, and relevant coursework

Masters' Union

PGP Rise, General Management

2026 -

Pursuing an executive programme spanning strategy, finance, marketing, operations, technology, AI and leadership, with live business challenges and executive coaching. Applied this learning through venture-building and real business projects, finishing Runner-up at the Dropshipping Mela after generating ₹65K+ in sales in a single day.

Masters' Union

Programme in Strategic Marketing & AI, Strategic Marketing & AI

2024 - 2025

Completed a 9-month programme focused on strategic marketing, brand building and the practical application of AI across marketing. Awarded 1st place in the Residency Project for developing a comprehensive brand marketing strategy for an offline small business.