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Pallavii Gupta

@pallaviigupta

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Marketing leader driving data-led omnichannel growth, brand strategy, and high-impact partnerships.

India

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What I'm looking for

I seek senior marketing roles where I can lead data-driven brand and growth strategies, manage cross-functional teams, and build measurable ROI through omnichannel campaigns and strategic partnerships.

I am a marketing leader with broad agency and in-house experience across B2C, B2B and public sector briefs, focused on data-led omnichannel planning and brand growth.

I have managed multi‑million pound media budgets and executed award‑winning campaigns that consistently over‑delivered on KPIs, while building forecasting models and insight‑driven reporting for C‑suite stakeholders.

I founded and built a handmade skincare and wellness brand, led commercial partnerships and GTM strategy, and secured significant grants and sponsorships for public sector initiatives.

I blend strategic thinking, cross‑functional leadership and technical fluency across paid media, analytics, CRM and creative tools to drive measurable ROI and scalable growth.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

Envier

Jan 2025 - Present (11 months)

Conceptualised and launched a handmade skincare and wellness brand, leading product innovation, packaging, branding, and positioning across B2C and B2B channels to drive commercial partnerships and market entry.

Brand Development Product Innovation B2B | Partnerships Packaging Go To Market Stakeholder Management Creative Strategy Commercial Strategy

Planning Manager

Wavemaker

Sep 2023 - Dec 2024 (1 year 3 months)

Executed data-driven omnichannel media plans across EMEA, UK&I, Nordics and USA, managing a £20–25M annual media budget and delivering campaigns that averaged 83% KPI over-delivery.

Media Planning Budget Management Forecasting Reporting

Marketing Manager

London Tigers

May 2020 - Sep 2023 (3 years 4 months)

Reinvented brand and digital presence, led integrated marketing, PR and outreach efforts, and delivered multi-channel campaigns with an 85% increase in participant satisfaction for community and public-sector programmes.

Brand Strategy Integrated Campaigns PR Stakeholder Engagement Community Outreach

Brand Partnerships Manager

Crealon Media

Jan 2022 - Dec 2022 (11 months)

Built and executed digital-first, influencer-led campaigns across multiple verticals, leading a 20+ person team and driving campaigns that achieved 15M+ views and above-industry CTRs across the Middle East and Europe.

Influencer Marketing Team Management Performance Marketing GA4 Client Strategy

Public Relations Manager

Glamers Entertainment

Jun 2019 - May 2020 (11 months)

Managed celebrity and talent PR for 30+ clients, securing over 250 media placements and executing strategic communications and press campaigns across fashion, film, and broadcast.

Media Relations Press Kit Development Earned Media Strategic Communications Talent Management Campaign Execution

Creative Head

Revista Magazine

Sep 2018 - Jun 2019 (9 months)

Led creative strategy and regional expansion, boosting publication reach by 45% in West India and increasing ad revenue by 25% through sponsored editorial and events.

Creative Direction Regional Marketing Events Partnership Development Brand Growth Content Strategy

Digital Marketing Manager

What SheLikes

Sep 2017 - Aug 2018 (11 months)

Implemented integrated digital strategies including SEO, social media and influencer campaigns, improving brand reach by 30% and leading nationwide events focused on empowerment and digital literacy.

SEO Social Media Marketing Event Management Community Building Content Strategy Performance Metrics

Education

Degrees, certifications, and relevant coursework

Lancaster University

Master of Science, Marketing

2021 - 2022

Activities and societies: Led strategic market research project with Molson Coors for a UK RTD cocktail launch; conducted consumer research and competitive landscape analysis.

Completed a Master of Science in Marketing, leading strategic market research and developing a full marketing plan including competitive analysis for the beverage industry.