Open to opportunities

Arghya Acharya

@arghyaacharya

Message

Brand marketing and growth strategist building customer-empathetic brands across D2C and retail.

India

Message

What I'm looking for

I’m looking to own brand-led growth end-to-end—building category and customer strategy, running cross-channel campaigns, and using analytics to iterate fast. I want a team that values customer empathy, experimentation, and measurable impact.

I’m a brand-first marketing professional with 2 years of experience building consumer brands across D2C, fashion retail, and B2B SaaS. I’ve driven simultaneous brand awareness, campaign performance, and revenue growth—like 25% LTL revenue growth via the Shaadi Fest campaign at Arvind, and 18.66% Google Ads CTR (6x benchmark) building a D2C skincare brand from zero.

I nurture brands with “patience, precision, and customer empathy” by turning consumer insight into cross-channel storytelling and measurable outcomes. From founding a skincare brand with GA4/UTM/pixel analytics as a single source of truth to redesigning a venue’s brand-commercial model for 100% revenue growth (₹3 Cr to ₹6 Cr), I combine strategy, segmentation, and experimentation to scale what matters.

Experience

Work history, roles, and key accomplishments

Current

Commercial Strategy Consultant

Current

Acharya Brothers Construction (ABCL)

Jul 2025 - Present (9 months)

Redesigned AA Convention’s brand-commercial model to drive revenue from ₹3 Cr to ₹6 Cr (100% growth) and reposition it as a premium, scalable event brand. Secured a ₹45 Cr competitive tender using DBR analysis and manages ₹80 Cr project commercial viability via vendor negotiations and Excel-based P&L tracking.

Competitive Benchmarking DBR Analysis Excel P&L Tracking

Brand & Category Strategy Intern

Arvind Fashions Limited

Oct 2024 - Apr 2025 (6 months)

Architected 'Shaadi Fest' for Megamart, coordinating 10+ creators and in-store/digital activations to deliver 25% LTL revenue growth and a 10% uplift in the Arrow suits category. Built RFM-based segmentation and Power BI ROI/footfall dashboards, improving campaign effectiveness by 15%.

Brand Strategy Campaign Execution Influencer Marketing Power BI Market Research

Growth Marketing Intern

Shorter Loop

Jul 2024 - Oct 2024 (3 months)

Scaled Shorter Loop’s LinkedIn brand community from 0 to 400+ members across 10+ countries in 3 weeks through targeted content strategy and brand voice development. Ran outbound via Sales Navigator and Outreach.ai, achieving a 35% response rate with persona-driven messaging and delivering competitor/GTM insights for launch positioning.

Content Strategy Brand Voice Sales Navigator Outbound Prospecting Competitor Analysis GTM

Founder & Digital Marketing Lead

Bloom Luxe

Aug 2023 - Jun 2024 (10 months)

Built a D2C skincare brand from zero—developed product/positioning and launched Google Search, Display, and Shopping ads to achieve 18.66% CTR (6x benchmark). Implemented GA4/UTM/pixel analytics and lifecycle retention campaigns to improve repeat purchases and extend customer lifetime value.

D2C Google Ads GA4 Conversion Optimization

Education

Degrees, certifications, and relevant coursework

Jagdish Sheth School of Management (JAGSoM)

PGDM in Marketing, Marketing

2023 - 2025

Grade: 8.06/10

Pursued a PGDM in Marketing at JAGSoM, Bangalore (CGPA: 8.06/10), building foundations in brand, growth, and consumer-focused marketing strategy.

Vellore Institute of Technology (VIT)

BTech, Civil Engineering

2018 - 2022

Grade: 83.10%

Completed a BTech in Civil Engineering at VIT, Vellore (83.10%), gaining technical training in civil engineering fundamentals and applied problem-solving.