Looking for a job

valikhanp User

@valikhanp

Marketing & growth leader in fintech and e-commerce — owned up to $250K/month in ad spend, driving ROAS as high as 23.4x.

Kazakhstan

Message

What I'm looking for

Head of Marketing, Head of Growth, or Marketing Director at a growth-stage fintech, e-commerce, or SaaS company — fast, low on bureaucracy, open to bold ideas. I want real end-to-end ownership of a channel or budget, not just executing someone else's roadmap. I like building from zero and care more about hitting the number than following the playbook.

I lead marketing and growth functions end-to-end — from strategy and P&L ownership to hands-on execution across paid channels — for fintech, e-commerce, and SaaS companies, growing into commercial and operational leadership roles with teams of 30+ people along the way.

As a marketing director on fintech client engagements — including direct work with Halyk Bank and Otbasy Bank — I've personally owned media budgets from $50K up to $250K a month, running acquisition across Meta (~40%), TikTok (~30%), Google Ads (~20%), and Yandex Direct (~10%). At R Finance, I cut cost per deal 5–7x while running paid traffic across 17 Kazakhstani cities simultaneously. At Burkit Finance, I rebuilt the funnel end-to-end and pushed it to 20,000+ leads a month.

At Flow, an early-stage IT startup, I found that the real addressable market was Russia rather than Kazakhstan, repositioned the go-to-market accordingly, and grew the Russian user share from ~40% to ~80% while lifting conversion from 7% to 13%.

Experience

Work history, roles, and key accomplishments

Head of Marketing → Chief Operating Officer

EasyFood

Jan 2026 - Jun 2026 (5 months)

Joined as Head of Marketing, reworked the product and customer journey, built onboarding for new restaurant partners, and set up a training system. Later moved into the COO role, taking over distributor partnerships and growing the commercial team from 1 to 7.

Marketing Product Management Onboarding Training distribution management Team Building Leadership

Independent Marketing Consultant / Fractional CMO

Client & Partner Engagements

Jan 2018 - Dec 2025 (7 years 11 months)

Provided independent marketing consulting and fractional CMO services across 20+ engagements in fintech, manufacturing, retail, automotive, and other industries. Managed multi-month mandates, including in-house CMO roles at Burkit Finance and freelance marketing for Flow.

Strategic Marketing Performance Marketing Media Buying Unit Economics Team Building Leadership Analytics GTM Strategy Cross functional Leadership

In-house CMO

Burkit Finance

Mar 2025 - Nov 2025 (8 months)

Joined the new CEO's team to rebuild the customer journey from scratch. Built ads and landing pages, wrote call-center scripts, set up automated QA scoring, ran training sessions, and built a repeat-purchase funnel. Achieved a ~440x facilitation ratio with $4.4M/month in loans facilitated on $10K/month ad spend.

Performance Marketing Media Buying Landing Page Design Contact Center Optimization QA scoring Training Funnel Management Repeat Purchase Rate Unit Economics

Freelance Marketer

Flow

Jan 2021 - Feb 2022 (1 year 1 month)

Reworked the go-to-market strategy for the Russian market, shifting user share from ~40% to ~80% and increasing conversion from 7% to 13%.

GTM Strategy Market Analysis Acquisition Strategy Monetization Strategy Conversion Rate Optimization

Marketing Consultant

Otbasy Bank

Rebuilt the mortgage-product strategy into a transparent system, beating KPI targets across three products and reaching 1.13M+ target-audience users with a brand campaign.

Product Strategy Marketing Strategy KPI Management Brand Campaigns Mortgage Products

Marketing Lead (Contractor)

Halyk Bank

Led marketing for the launch of a new app version, working with engineering to build in-app analytics, and owning launch strategy, media buying, and tooling. Beat install targets by several multiples.

Marketing Strategy Media Buying Google UAC Adjust Facebook Ads A B Testing Analytics

Marketing Consultant

R Finance

Audited the account and found uneconomical CAC, then rebuilt acquisition strategy and messaging, expanded channel mix, and built transparent attribution. Reduced cost per closed deal by 5-7x across 17 cities.

Audit CAC Optimization Attribution Media Buying Performance Marketing Media Channel Mix