Olesya Sidorenko
@olesyaazimova
Product Marketing Lead with 6+ years building GTM and PMM functions from scratch across FinTech, AI & SaaS – spanning CIS, EU, and US markets.
KazakhstanWhat I'm looking for
With 6+ years in B2B and B2C product marketing, I've worked across CIS, EU, and US markets – building PMM functions from scratch, leading research cycles, and shipping strategies that actually move metrics.
What I've delivered:
→ 5x brand reputation growth at Alfa-Bank's fintech subsidiary, retaining $1.2M in clients at risk
→ 3x conversion lift through CJM-driven UX redesign and targeted communication strategy
→ 10+ go-to-market launches at Xsolla across AI, EdTech, IT, and FinTech – from zero to live
→ 30% regular email conversion rate via multi-channel content and A/B-tested automation
→ 40% MAU growth in one month post-relaunch, in collaboration with product and UX teams
I specialize in: customer research (JTBD, CJM, NPS/CLI/CSI), positioning & messaging, GTM strategy, competitive analysis, and cross-functional team leadership.
Open to remote or relocation opportunities in Europe, the US, and Australia. Available immediately.
📩 olesya.eea@gmail.com
Experience
Work history, roles, and key accomplishments
Independent PMM practice – 3 concurrent client engagements in CIS and Central Asia markets.
→ B2B Marketplace | Government & Commercial Procurement (Central Asia)
• Acted as embedded PMM for a 100K+ user procurement platform operating across Central Asia – leading 3 parallel product tracks in GovTech and tender automation.
• Built and optimised acquisition funnels, achieving 75% B2B retention ra
Fast-growing FinTech subsidiary of Alfa-Bank.
• Built the PMM function from scratch in 6 months – established a full research pipeline (backlog → delivery), running 30+ company-wide studies and 40+ in-depth JTBD interviews.
• Grew brand reputation index 5x, retaining at-risk clients worth ~$1.2M through targeted reputation and communication strategy.
• Redesigned user journeys using CJM and empath
Xsolla – global payments platform | internal innovation accelerator.
• Launched 10+ go-to-market strategies from zero – positioning, competitive analysis, channel strategy, and full lifecycle performance tracking.
• 4 projects handed off to Xsolla's corporate marketing for full-scale rollout, validated through JTBD research, A/B testing, and performance milestones.
• Drove 30-50% email conversion
Product & marketing education platform, 25K+ active subscribers across CIS, EU, and US.
• Grew and retained a 25K+ user base across CIS through targeted acquisition funnels, email campaigns, and 20+ landing pages (avg. 25% conversion rate).
• Reduced churn 3x by redesigning CJM and Customer Support flow in collaboration with the sales team.
• Expanded to EU and US markets – launched global campaig
Mail.ru Group – one of Russia's largest tech companies (VK). Organised educational IT events for entry-level tech specialists as part of the company's talent development initiative.
• Delivered 2 large-scale offline events for 500+ school-age participants – managing full event lifecycle from concept and script to execution and post-event reporting.
• Coordinated contractors, venues, and a volunte
Education
Degrees, certifications, and relevant coursework
Higher School of Economics
Bachelor of Science - BS, Marketing and Market Analytics
2018 - 2022
Higher School of Economics is Russia's top-ranked research university and one of Eastern Europe's leading business schools (QS Top 350). Programme: Marketing & Market Analytics – 40+ applied projects in CJM, digital marketing, and consumer behaviour research.
Tech stack
Software and tools used professionally
Availability
Location
KazakhstanAuthorized to work in
Salary expectations
Social media
Job categories
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