Open to opportunities

Aigerim Dosova

@aigerimdosova

Message

I build brands that sell through data-driven strategy, 360° campaigns, and retail-network marketing.

Kazakhstan

Message

What I'm looking for

I’m looking for a leadership role where brand ambition and hard commercial numbers live in the same strategy, across full-time, hybrid, remote, or project work. I’m open to business travel.

At Hyundai Auto Kazakhstan, I led marketing as CMO and helped sustain Hyundai’s №1 automotive brand position in Kazakhstan from 2023 to 2025. I owned strategy, 360° campaigns, brand and PR, performance marketing, and execution across a 36-dealership network—tripling dealer traffic while accelerating lead processing through CRM-integrated KPIs.

I’ve also driven digital growth for Mycar.kz and delivered campaigns for Toyota and Lexus, including contributing to a 25% sales-plan overachievement for the new-generation Toyota RAV4. I build brands that sell by connecting brand narrative, media, creative, analytics, conversion optimisation, and disciplined budget management.

Experience

Work history, roles, and key accomplishments

Marketing Director / CMO

Hyundai Auto Kazakhstan

Nov 2021 - Dec 2025 (4 years 1 month)

Developed and executed a comprehensive marketing strategy, driving strong sales growth and solidifying Hyundai's position as the №1 automotive brand in Kazakhstan in 2023–2025. Led 360° campaigns, managed an 11-member team, and oversaw marketing operations across a 36-dealership network.

Marketing Strategy Brand Management Campaign Management Team Leadership Budget Management Media Planning Marketing Analytics Creative Production Google Ads Google Analytics A B Testing Market Research

Digital Marketer

MyCar Group

Jun 2020 - Nov 2021 (1 year 5 months)

Developed and executed a comprehensive digital strategy for promoting the Mycar.kz app and website. Managed paid campaigns, A/B testing, and a team of 4 specialists, collaborating with cross-functional teams to achieve business objectives.

Digital Strategy Social Media Strategy Content Strategy Creative Production Google Ads Meta Ads A B Testing Google Analytics Funnel Optimization Team Leadership Media Planning Data Analysis

Marketing Communications Specialist

Toyota Motor Kazakhstan

May 2019 - Mar 2020 (10 months)

Launched more than 15 marketing campaigns for Toyota and Lexus brands, contributing to a 25% sales plan overachievement for the new-generation Toyota RAV4. Optimized paid advertising, reducing daily budget while increasing traffic to toyota.kz by 120% and lexus.kz by 70%.

Marketing Campaigns Digital Marketing Google Ads Yandex Budget Management Web Analytics

Sales Planning Specialist

Toyota Motor Kazakhstan

Oct 2016 - May 2019 (2 years 7 months)

Maximized achievement of sales plans for Toyota and Lexus cars through demand study and supply management, leading to yearly sales plan overachievement by 10–20% in 2016–2018. Introduced new vehicle allocation calculations and automated invoice preparation in 1C, reducing manual operations significantly.

Sales Planning Supply Chain Management Process Automation Dealer Network Management