shubham Ranjawe
@shubhamranjawe
Head of Influencer Marketing scaling creator and affiliate growth with performance media buying excellence.
KazakhstanWhat I'm looking for
I’m a performance-driven marketing leader with 5+ years of experience in influencer marketing, affiliate marketing, and senior media buying across iGaming, FinTech, and Web3. I build scalable creator ecosystems that grow revenue—scaling influencer and affiliate creator networks from 0 to 5,000+ active creators across 10+ GEOs and 6 platforms.
I’ve managed $750K+/month in cross-channel ad spend across Meta Ads, Google Ads, TikTok Ads, and YouTube Ads, delivering consistent 160–200% ROI and 4.5x ROAS. I also close $3M+ in B2B brand sponsorship and affiliate partnership deals, leading full outbound sales cycles from prospecting to performance accountability.
What sets me apart is systems thinking: I engineered KOL vetting and onboarding to reduce onboarding time by 65% and improve 90-day retention by 45%, while reducing CAC by 42% as a team lead managing 10+ performance marketers. I combine full-funnel tracking, campaign P&L management, and automation (Make.com, n8n, Voluum/RedTrack) to turn creator activity into measurable, repeatable performance.
Experience
Work history, roles, and key accomplishments
Head of Influencer Marketing
Confidential iGaming & FinTech Company
Mar 2025 - Jan 2026 (10 months)
Led influencer and affiliate marketing across 6 platforms and 10+ GEOs, scaling creator networks from 0 to 5,000+ active creators and driving 60% QoQ growth. Managed $750K+/month in ad spend with sustained 4.5x ROAS and 160–200% ROI, delivered 2,500–3,500+ FTDs/month, and closed $3M+ in B2B sponsorship and affiliate partnerships.
Marketing Team Leader
Global Digital Marketing Agency
Nov 2023 - Dec 2024 (1 year 1 month)
Managed a performance marketing and media buying team of 10+ across 8+ GEOs, reducing CAC by 42% while delivering 160–200% ROI uplift through experimentation and optimization. Closed influencer and affiliate sponsorship deals averaging $175K+ per agreement, implemented SOP/reporting improvements that cut launch time by 45%, and supported 2,500–3,500+ FTDs/month with CTR gains of 50%.
Senior Influencer Marketing Lead
Performance Marketing Studio
Mar 2021 - Oct 2023 (2 years 7 months)
Progressed from Influencer Marketing Manager to Senior Lead, building and managing a creator/affiliate roster from 0 to 400+ creators across 10+ GEOs and 6 platforms. Secured 60+ B2B sponsorship and affiliate deals totaling $1M+ contract value, managed $250K+/month budgets with 3.5x+ ROAS, and used automated outreach (Make.com/n8n) to cut creator acquisition cost by 55%.
Education
Degrees, certifications, and relevant coursework
Al-Farabi Kazakh National University
International Business and Management Studies
2019 - 2024
Studied International Business and Management Studies at Al-Farabi Kazakh National University in Almaty, Kazakhstan from 2019 to 2024.
S.R.T.M. University
Bachelor of Business Administration (BBA), Business Administration
2019 - 2022
Earned a Bachelor of Business Administration (BBA) at S.R.T.M. University in Nanded, India from 2019 to 2022.
Tech stack
Software and tools used professionally
Availability
Location
KazakhstanAuthorized to work in
Job categories
Skills
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