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Кирилл Карагодин

@0008207

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CMO at BetOnGame across three emerging markets; grew Parimatch’s PM Pass to 30K+ users and launched a CS2 tournament.

Kazakhstan

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At BetOnGame, I lead marketing strategy and growth across Bangladesh, Myanmar, and the Philippines, including acquisition, affiliate partnerships, paid traffic, and localized marketing. I also manage a distributed team and build a full-funnel marketing system across the three markets.

At Risk.Inc, working on Parimatch Kazakhstan, I grew PM Pass from 5,000 to 30,000+ monthly users and increased retention by 25% through product development and engagement mechanics. I launched SHAIQAS Season 1, a CS2 tournament with more than 200 registered teams, 64,425 peak viewers, and 358,578 hours watched.

Experience

Work history, roles, and key accomplishments

Current

CMO / Head of Marketing

Current

BetOnGame

Jun 2026 - Present (4 months)

Leads marketing strategy and growth management across Bangladesh, Myanmar, and the Philippines. Oversees a distributed 15-person team and implements full-funnel marketing systems.

Marketing Strategy Growth Management Affiliate Marketing B2B Acquisition Paid Traffic Influencer Marketing Budget Planning Team Leadership

Growth Marketing & Product Lead

Risk.Inc

Oct 2023 - Apr 2026 (2 years 6 months)

Led the esports direction for Parimatch Kazakhstan, overseeing strategy, product initiatives, user growth, partnerships, and content ecosystem. Achieved 6x growth in PM Pass MAU and launched a major CS2 tournament.

Product Management Growth Marketing eSports Gamification Retention Partnerships Influencer Marketing Analytics Project Management

Digital Marketing Specialist

Parimatch Kazakhstan

Jan 2021 - Aug 2023 (2 years 7 months)

Managed performance marketing and affiliate partnerships for a major bookmaker. Built acquisition channels from scratch and scaled working partnerships.