Looking for a job

Милана Дворянкина

@0006226

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I build acquisition campaigns and optimized funnels that turn customer insights into measurable growth.

Kazakhstan

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What I'm looking for

I'm open to remote opportunities where I can improve customer acquisition, optimize funnels, analyze campaign performance, and turn customer insights into measurable growth.

I've led marketing across MAUNFELD Kazakhstan, Kerege Home Goods Store, and Investroom, improving acquisition, funnel performance, and campaign execution across retail, consumer goods, and investment.

At MAUNFELD Kazakhstan, I managed a ~$60K monthly budget across digital and offline initiatives, from planning and allocation through cost control and performance review. I coordinated 20+ stakeholders and partners to deliver awareness and demand-generation campaigns across retail, influencers, partnerships, and offline media.

At Kerege, I built day-to-day marketing workflows from near-zero and increased offline store traffic by 15% in one month. My content generated 9M total Instagram and TikTok views, with Reels averaging about 15K views.

At Investroom, I analyzed the lead-to-sale funnel, introduced first-stage calls, doubled conversion between stages, and shortened the sales cycle by 3x. I use CustDev, unit economics, CRM, and channel analysis to turn growth opportunities into action.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Maunfeld Kazakhstan

May 2024 - Jul 2026 (2 years 2 months)

Managed a ~$60K monthly marketing budget across digital and offline initiatives, overseeing planning, allocation, cost control, and performance review. Planned cross-channel awareness and demand-generation initiatives across retail, digital, influencers, partnerships, and offline media for Kazakhstan.

Budget Management Cross Channel Marketing Marketing Analytics KPI Tracking Customer Development Stakeholder Management Digital Marketing Offline Marketing

Marketing Manager

Kerege Home Goods Store

Jan 2024 - Apr 2024 (3 months)

Built the day-to-day marketing function and campaign workflows from near-zero, coordinating contractors, creative production, and promotional execution. Increased offline store traffic by 15% in one month through local acquisition campaigns, promotions, and events.

Campaign Management Social Media Marketing Instagram TikTok Content Strategy Local Marketing Event Marketing

Marketing Assistant

Investroom Ltd

Aug 2023 - Nov 2023 (3 months)

Analyzed the lead-to-sale funnel and introduced first-stage calls, doubling conversion between stages and shortening the sales cycle by 3x. Calculated unit economics and evaluated channel performance to inform acquisition priorities, positioning, and marketing strategy.

Funnel Analysis Conversion Rate Optimization Unit Economics Channel Performance Tracking Performance Marketing Campaign Planning Reporting