Muhammad Azonov

Yalla Lunch is a corporate meals platform for office teams.
Employees choose their own lunch from partner kitchens and restaurants. The company sets budgets and limits in its dashboard and receives one contract, one invoice and one set of closing documents instead of dozens of separate orders. The platform includes an AI nutritionist that helps employees pick meals that fit them.
We work on a subs

In parallel with full-time roles and during periods between them, handled consulting and one-off projects across various niches. Experience includes both successful launches and projects with mixed outcomes — the latter providing hands-on experience working with market realities, clients, and constraints.
Types of work:

Marketing consulting and strategy
One-off audits of funnels, analytics, and a

From August to December — worked as a Middle specialist, then promoted to Team Lead.Working directly with the founder. Managing 5–6 active projects in parallel across different niches: logistics, construction, retail automation, lighting equipment, F&B, construction materials, e-commerce. Leading a team of 8–15 people: project managers, traffic manager, designer, videographer, marketers, developer

Built the company's digital marketing from scratch and single-handedly — with no team.

Developed and launched the website (produced 3 different landing page versions) (miec.my), set up the CRM system, built end-to-end analytics (Google Tag Manager + Facebook Pixel)
Acted as project manager — Notion
Launched and managed ad campaigns on Meta Ads: CPL below $4 per registration for offline events. MQ

Built Foodband's marketing department in Kazakhstan from scratch and owned revenue growth, performance, and brand.
Key results:

Held revenue at ~2x the baseline prior to my arrival (average revenue during the period ~15M KZT/month, daily swings of 300–700K KZT)
CPO reduced ~3x through optimization of channels, offers, and creatives
ROAS ~3–4x on total marketing budget (3–4M KZT/month)

Team & sco

Built a marketing department in a compressed timeframe to launch three ecosystem products: JAS Coworking, JAS Academy (IT education), and JAS Business (business community).
Key results:
IT courses (JAS Academy):

40+ sales at an average ticket of 300–400K KZT — revenue of 12–16M KZT over 3 months
Marketing budget: 400K KZT for the entire period
ROAS ~30–40x on IT courses
The first JAS Academy coho

Launched the first cohort of an educational program from scratch — strategy, funnel, traffic, product packaging.
Key results:

1,500+ leads into the marketing funnel
ROAS ~4x during the active phase (budget of 1–2M KZT over 2 months of intensive launch)
First cohort recruited: ~20 students
3 landing pages developed for different funnel stages

Scope:

Marketing strategy, sales funnel, development

Owned the bank's digital marketing: promotion of the product portfolio, customer acquisition through digital channels, product packaging, and communication materials.
Key results:

90,000 new customers acquired through digital channels during the tenure
Packaged and launched landing pages for 2–3 banking products
Contributed to marketing promotion of the bank's mobile app (positioning, packaging,

Participated in the preparation and promotion of Kazakhstan's largest business conference as part of a large marketing team.
Key results:

1,000,000+ reach across ad campaigns
1,500+ applications into the marketing funnel
1,000+ attendees at the conference

Scope:

Building and optimizing the marketing and sales funnel
Digital advertising and lead generation
Campaign analytics and process automati

First serious digital experience. Progressed from card department intern to senior digital marketer within a year — during the period when the company was transforming from a micro-deposit organization into a full-fledged bank.
Key results:

Launched the Russia → Tajikistan money transfer product — from packaging to promotion
All ad spend paid off — positive unit economics across campaigns
Contrib

Almaty Management University · School of Entrepreneurship and Innovation (Sept 2019 – June 2020) — Marketing Assistant: SMM, design, analytics, client relations, PR, copywriting, targeting

UstoDesign (Aug – Sept 2018) — Marketing Intern: SMM, analytics, design

Synergy Tajikistan Business School (Feb — Aug 2018) — Course Coordinator / Marketer: client relations, analytics, SMM, design, project co

100% scholarship · honors diploma