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Kaziza Kenges

@kazizakenges

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Marketing Operations Specialist optimizing multi-channel campaigns and workflows for measurable growth.

Kazakhstan

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What I'm looking for

I’m looking for a remote Ops or Coordinator role where I can contribute with precision and reliability—managing marketing workflows, tracking performance data, and coordinating cross-team execution to keep campaigns running smoothly.

I’m a detail-oriented Marketing Operations Specialist with 6+ years of hands-on experience in digital marketing execution, campaign management, and cross-functional coordination. I keep multi-channel programs running smoothly by managing workflows, tracking performance data, and maintaining content pipelines—especially across EdTech, LegalTech, and e-commerce. I’m also LVMH-certified in Brand Strategy and Retail Experience.

In recent roles, I’ve owned campaign operations end-to-end, including Meta Ads and organic social, while tracking spend and results weekly in Google Sheets dashboards. I delivered measurable impact such as growing revenue from 217M to 510M KZT (2023–2025) and improving brand rating to 5.0 through an end-to-end UGC creators program. I’ve also rebuilt marketing operations from the ground up, reducing CPL from $30 to $10 through lead generation and funnel optimization, and later improved efficiency by restructuring funnels and ad creative/testing to drive CPL down to $5.

Experience

Work history, roles, and key accomplishments

Current

Marketing Lead

Current

TopTier

Jan 2022 - Present (4 years 4 months)

Managed multi-channel marketing campaigns across Meta Ads and organic social with a $20K–$30K/month ad budget, tracking spend and performance weekly. Drove KPI improvements and supported revenue growth from 217M to 510M KZT over two years, while coordinating landing pages, influencer budgets, and UGC end-to-end across 8+ specialists.

Meta Ads Social Media Marketing Campaign Tracking Landing Pages Influencer Management Content Operations Project Coordination

Performance Marketing Consultant

JVTeam

Dec 2023 - Nov 2024 (11 months)

Diagnosed drivers of high CPL and low revenue across a portfolio spanning 3 business lines and 20 products. Used CJM and customer development interviews to restructure offers and build an upgrade funnel, reducing CPL from $15–20 to $5 with ad creative testing and audience segmentation.

Customer Journey Mapping Customer Development Offer Portfolio Restructuring Upgrade Funnel Design Meta Ads Segmentation

Marketing Consultant

OFFBEAT

May 2024 - Jul 2024 (2 months)

Built a marketing operations structure from scratch and coordinated 10–15 influencer/UGC collaborations per month on Instagram. Improved brand rating from 3.2 to 4.7 and supported the opening of a second offline retail location with operational marketing planning and execution.

Marketing Operations Marketing Planning

Marketing Consultant

SDN Law Firm

Jul 2023 - Dec 2023 (5 months)

Developed content strategy and wrote TikTok/Instagram video scripts, coordinating with the legal team for fact-checking and accuracy. Generated 743 qualified leads/month for bankruptcy consultations at $0.08 CPL via organic content and grew social followers significantly within 30 days.

Video Scripts Organic Lead Generation Lead Qualification Audience Growth

Head of Marketing

Qamalladin University

Mar 2023 - Aug 2023 (5 months)

Rebuilt the marketing department by restructuring workflows, introducing cross-department processes, and establishing reporting systems. Managed a $6,500–11,000 monthly ad budget and reduced CPL from $30 to $10 through lead generation system redesign and funnel optimization.

Budgeting Lead Generation Funnel Optimization Team Coordination Reporting Systems

Marketing Specialist

TopTier

Jan 2021 - Jan 2022 (1 year)

Executed paid and organic campaigns end-to-end, including setup, monitoring, reporting, and optimization. Built a competitor monitoring system and set up initial marketing analytics tracking.

Campaign Execution Performance Monitoring Marketing Analytics Campaign Optimization Tracking Setup

SMM Manager

TopTier

Apr 2020 - Dec 2020 (8 months)

Managed Facebook and Instagram content publishing schedules and maintained a content database. Launched and monitored the first paid social campaigns and delivered weekly performance summaries.

Facebook Marketing Instagram Marketing Paid Social

Marketing & Business Development Manager

Unicase Law Firm

Aug 2019 - Dec 2019 (4 months)

Managed submissions and communications for 4–5 top-tier international legal rankings (including Legal 500), coordinating deadlines and correspondence with ranking bodies. Produced blog and LinkedIn content, tailored commercial proposals, coordinated conference partner participation, and handled PR and media relations.

Legal Ranking Submissions Media Relations Proposal Writing Content Strategy Coordinate Conferences Stakeholder Management