Botagoz Zhumabay

Growth-driven digital marketing and consulting focused on revenue generation, lead funnels, and premium brand positioning. Builds end-to-end acquisition and conversion systems from paid ads to CRM logic and sales enablement.

Scaled occupancy for a premium serviced offices and coworking business from 48% to 65% in 3 months by redesigning lead funnels and Meta Ads campaigns. Improved conversion and retention by training front-desk and sales on lead handling and CRM pipeline management.

• Scaled occupancy from 48% to 65% in 3 months by redesigning lead generation funnels, Meta Ads campaigns, and high-converting B2B offers.
• Optimized end-to-end conversion rates by training sales & front-desk teams on lead handling, script refinement, and CRM pipeline management.
• Boosted client retention & community LTV through targeted retention events, upsell packages (fitness, meeting rooms)

• Developed and managed Instagram Stories strategy for one of the largest international food brands in Kazakhstan
• Created daily storytelling content focused on promotions, new products, limited offers, and local campaigns
• Adapted global Papa John’s brand guidelines to the local Kazakhstani audience
• Designed interactive formats (polls, quizzes, limited-time offers, countdowns, promos) to driv

• Attracted high-net-worth buyers for vehicles priced between €65,000 and €260,000
• Led the entire marketing and lead-generation system for a luxury car import business serving CIS markets
• Generated the company’s first sales directly from paid advertising (Meta Ads)
• Built and optimized multi-channel funnels (Instagram, WhatsApp, Telegram, websites, quizzes, paid ads) from first touch to deal

• Reduced cost per booked client from 150 PLN to 42 PLN through optimization of ads, targeting, and funnels
• Led paid advertising strategy for a beauty salon in the Polish market
• Launched and optimized Meta (Facebook & Instagram) ad campaigns focused on lead generation and bookings
• Built and tested multiple funnels for different services (manicure, hair, brows, etc.)
• Analyzed CPL, booking r

Responsibilities:
• Actively drove concert ticket sales
• Continuously engaged and warmed up the fanbase ahead of upcoming tour dates

What was done
• Developed an Instagram Stories content plan and visual style reflecting the spirit of each city on the tour route
• Focused on real-time storytelling to keep the audience engaged throughout the tour
• Implemented creative strategies that significant

• Managed multiple client projects including Sayran Qurylys, QazaqStroy, and MBS Capital
• Led project planning, task coordination, and execution control across creative and marketing teams
• Served as the main point of contact between clients and internal teams (designers, videographers, SMM specialists)
• Prepared performance and progress reports used for strategic and operational decision-makin

• Managed and developed the Instagram account to increase audience engagement
• Created and edited video content (event highlights, promotional clips)
• Copywriting and translation of all content (RU ⇄ EN) for international audience
• Designed presentations and visual materials for speakers, events, and partners
• Supported online promotion of architectural events, speakers, and forums
• Contribut

Completed a one-year Chinese program at Beijing Institute of Technology from 2019 to 2020.