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Andrei Firsov

@andrei-firsov

Growth marketer with 8+ years in B2B SaaS & eCommerce, focused on acquisition, CAC optimization, and revenue growth through data-driven campaigns.

Kazakhstan

Message

What I'm looking for

I’m looking for Growth Marketing roles in B2B SaaS and product-driven teams—where I can connect paid acquisition to revenue using analytics, experimentation, funnel optimization, and strong positioning.

Growth-focused marketing professional with 8+ years of experience across B2B SaaS, eCommerce, and EdTech. I specialize in building and scaling acquisition systems, optimizing unit economics (CAC, LTV, ROMI), and driving measurable revenue growth through performance marketing and data-driven experimentation.

I started my career as a PPC specialist and quickly grew into leadership roles. At Finn Flare, I launched digital marketing in Kazakhstan from scratch, scaling revenue from ₽603K to ₽3M while reducing CAC from 18% to 7%. Later, as Head of Digital, I managed a ₽250M+ annual budget across multiple markets (Russia, Kazakhstan, EU), led a team of 8 specialists and 4 agencies, and delivered +30% revenue growth and +41% CRM-driven revenue through segmentation and lifecycle improvements.

At 4dev (B2B SaaS), I built a full performance marketing system targeting international decision-makers, reduced CPL by 30% compared to market benchmarks, and increased lead-to-demo conversion by 25% through funnel optimization and better positioning.

Currently, I work on scaling demand generation for Slurm (EdTech), focusing on performance channels (Yandex, VK, Telegram), testing new acquisition strategies, and improving conversion across the funnel.

I’m particularly interested in growth roles where I can combine performance marketing, product thinking, and analytics to drive sustainable revenue growth. I enjoy working in fast-paced environments, testing hypotheses quickly, and building systems that scale.

Outside of work, I’m interested in product development, UX, and exploring how AI can improve marketing workflows and decision-making.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Manager

Current

Slurm

Dec 2025 - Present (3 months)

Built systematic demand generation from scratch and generated ₽6.87M in course revenue in 3 months across 7 products. Achieved ROMI 18.6× and average DRR 5.37%, including ₽3.15M revenue from the Kubernetes flagship course.

Product Marketing Demand Generation Paid Acquisition Funnel Optimization Retargeting Audience Research Conversion Optimization Marketing Analytics

Performance Marketing Team Lead

4dev.com

Nov 2024 - Nov 2025 (1 year)

Launched B2B demand generation from scratch for a payroll SaaS and improved efficiency across the funnel. Reduced CPL by 30% and increased Lead-to-Demo conversion by 25% using lead scoring, nurture redesign, and audience segmentation.

Demand Generation Lead Scoring Google Ads Facebook Ads LinkedIn Ads Fraud Prevention Yandex Direct

CMO at TradeSpace

TradeSpace

Apr 2024 - May 2025 (1 year 1 month)

Owned go-to-market strategy and built the full marketing infrastructure from zero for a GameTech pre-launch. Completed launch deliverables (strategy, team, creatives, website, media plan, influencer roster) and designed a loyalty system to maximize retention and LTV.

Go To Market Strategy Positioning Competitive Analysis Influencer Marketing Media Planning Team Building Creative Production Product Launch

Head of Digital

Finn Flare

Oct 2019 - Mar 2024 (4 years 5 months)

Led digital operations across Russia, Kazakhstan, and the EU with a team of 8 and 4 agencies using a ₽250M+ annual budget. Reduced CAC to 10%, grew revenue by 30% and CRM revenue by 41%, and increased user base by 20%.

RFM Triggers OWOX BI Team Management

Qiwi PPC

Qiwi

Aug 2019 - Mar 2020 (7 months)

Scaled Sovest installment card issuance via digital channels while preventing CPL escalation. Increased issued cards by 20% within a quarter and maintained CPO within target range using funnel audits, segmentation, competitive value proposition testing, and A/B tests.

Performance Marketing Segmentation

Weekend Agency PPC

Weekend Agency

Mar 2018 - Jul 2019 (1 year 4 months)

Ran targeted PPC campaigns for major cultural and sports events using behavioral segmentation and end-to-end ROI analytics. Delivered high ticket-campaign efficiency (e.g., ROMI up to 2000% for FC CSKA) and produced measurable audience growth for Startup Village.

PPC Yandex.Direct Google Ads Segmentation Unit Economics ROI Tracking Landing Page Optimization Event Marketing Yandex Direct

Proxy.Market Performance Marketer

Proxy.Market

Jun 2017 - Jul 2019 (2 years 1 month)

Built scalable B2B digital acquisition from scratch by hiring a performance team and implementing full-funnel acquisition strategy. Increased website conversion rate from 0.3% to 1.5% and grew the customer base from 0 to 2,000 clients while improving profitability through segmentation.

PPC Strategy ICP Segmentation Google Ads Yandex Ads VK Ads Conversion Rate Optimization