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Sergei Shik

@sergeishik

Paid Social Director who led LAIKA Studios campaigns at WPP Media and grew qualified video views across international markets.

United States

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At WPP Media, I led paid social strategy and activation for LAIKA Studios’ theatrical marketing, managing media investment across Meta, TikTok, Snapchat, and Reddit. I built full-funnel plans spanning trailer views, engagement, site traffic, and ticket-purchase intent, with campaigns generating millions of qualified video views across international markets.

At Glows Ads, I provided growth and performance marketing consulting for brands including Remitly and Allbirds, managing approximately $1M in monthly media investment. Previously, I improved ROI by 34% year over year at Warner Music Group and drove acquisition growth for Apple products at OMD; my work draws on creative testing, audience analysis, and channels including paid social, search, and CTV.

Experience

Work history, roles, and key accomplishments

Paid Social Director

WPP Media

May 2026 - Aug 2026 (3 months)

Led paid social strategy and activation for LAIKA Studios’ theatrical marketing initiatives, overseeing multimillion-dollar monthly media investment across Meta, TikTok, Snapchat, Reddit, and other social platforms. Owned the account’s paid social workstream across audience development, media planning, campaign activation, optimization, reporting, client communications, and strategic recommendatio

Owner

Glows Ads

Jan 2022 - May 2026 (4 years 4 months)

Provided independent growth and performance marketing consulting to consumer technology, fintech, and direct-to-consumer brands, managing a multi-client portfolio across app acquisition, ecommerce, lead generation, and awareness.

• Led paid media initiatives for Remitly, Allbirds, Sunwink, The Malin, Versed, and Dossier across fintech, lifestyle,

beauty, and consumer services categories.

• Mana

Associate Director of Paid Media

VaynerMedia

Dec 2025 - Mar 2026 (3 months)

Lead paid media strategy and growth marketing initiatives for Tinder across the United States and Canada, supporting user acquisition and brand awareness while strengthening trust and safety positioning.

• Manage and allocate $5M+ in monthly digital marketing spend across Meta, TikTok, Snapchat, Reddit, BeReal, CTV via DV360, Spotify, and podcast networks.

• Lead a 14-person performance marketin

Associate Director of Paid Social

OMD

Feb 2025 - Dec 2025 (10 months)

Led paid media strategy for Apple TV+, Apple Arcade, Apple Fitness+, Apple Sports, and App Store initiatives, focusing on user acquisition, subscription growth, and install efficiency.

• Managed $2-3M in monthly digital media investment across paid social, search, and display channels.

• Led an 8-person team, including 2 managers and 6 analysts and senior associates, across campaign execution,

Director, Paid Social

Warner Music Group

Feb 2020 - Apr 2023 (3 years 2 months)

Directed digital marketing strategy across Warner Music Group properties including UPROXX, HipHopDX, and Lasso Nation, while also supporting artist campaigns, custom content partnerships, and broader digital capability building inside WMX.

• Oversaw digital marketing across publisher and media properties reaching 269M+ monthly unique impressions across owned, paid, and social channels.

• Managed

Group Director, Paid Social (Temp)

Spark44

Oct 2019 - Jan 2020 (3 months)

Led paid media and digital marketing initiatives for Jaguar Motors, Tata Entertainment, Tetley Tea, and Eight O'Clock Coffee, combining brand awareness, lead generation, and subscription growth objectives across multiple consumer brands.

• Supervised an interdisciplinary team of paid social managers, digital strategists, and content producers.

• Managed approximately $1M in monthly digital media

Social Media paid search campaigns Team Management Demand Generation Paid Social Media Advertising Media Strategy Entertainment Branding Performance Metrics SEO Google Analytics Facebook Marketing Pay Per Click (PPC)Communication Skills performance reporting Client Services SaaS Budget control Tableau Digital Strategy Direct Response Marketing Lead Generation Growth Marketing Marketing Campaign Management Account Direction Marketing Paid Social Media Campaign Strategy Strategic Thinking Paid Search Strategy Social Media Strategy Digital Marketing Business to Business (B2B)People Management Creative Strategy Marketing Management Project Management Performance Marketing Agency Relationship Management Performance Analysis Marketing Campaigns ROI Digital Marketing Channels Team Building CRM Digital Project Management Social Media Trends Marketing Analytics Client Relations Analytical Skills Social Commerce Team Leadership Campaigns Paid Media Strategy Strategy To Execution Strategic Planning HubSpot Content Creation LinkedIn Advertising

Manager, Paid Social

Mindshare

Apr 2019 - Sep 2019 (5 months)

Managed paid social programs for IBM Watson, Watson Health, and IBM Cloud, supporting enterprise lead generation, awareness, and pipeline growth across the United States.

• Managed approximately $1M in monthly paid media investment, or more than $10M annually, across enterprise B2B campaigns.

• Led a team of four analysts and senior associates across campaign execution, optimization, reporting,

Social Media paid search campaigns Team Management Demand Generation Public Speaking Paid Social Media Advertising Media Strategy Entertainment Branding Performance Metrics SEO Google Analytics Facebook Marketing Pay Per Click (PPC)Communication Skills performance reporting Client Services SaaS Budget control Digital Strategy Direct Response Marketing Lead Generation Growth Marketing Marketing Campaign Management Account Direction Marketing Paid Social Media Campaign Strategy Strategic Thinking Paid Search Strategy Social Media Strategy Digital Marketing Business to Business (B2B)People Management Creative Strategy Marketing Management Project Management Performance Marketing Agency Relationship Management Performance Analysis Marketing Campaigns ROI Digital Marketing Channels Team Building CRM Digital Project Management Social Media Trends Marketing Analytics Client Relations Analytical Skills Social Commerce Team Leadership Campaigns Paid Media Strategy Strategy To Execution Strategic Planning HubSpot Content Creation LinkedIn Advertising

Manager, Paid Social

iCrossing

Aug 2018 - Apr 2019 (8 months)

Managed digital marketing campaigns across entertainment, healthcare, and luxury accounts including Universal

Pictures, HBO, Humana, and LVMH brands such as Hennessy and Givenchy.

• Supported multi-channel initiatives across Meta, YouTube, and paid search for film releases, consumer brand

promotions, healthcare enrollment, and awareness campaigns.

• Managed approximately $2M in quarterly media

Social Media Manager

Warner Bros. Entertainment Group of Companies

Mar 2018 - Aug 2018 (5 months)

Managed paid and organic social media campaigns for major Warner Bros. film releases, helping maximize trailer

awareness, audience engagement, and release-date visibility across domestic and select international markets.

• Supported campaigns for Rampage, Tag, Ocean's Eight, The Meg, and Crazy Rich Asians.

• Executed paid social campaigns across Facebook, Instagram, and Twitter/X while also mon

Marketing Analyst / Social Media Manager

Sitaras Fitness

Mar 2016 - Mar 2018 (2 years)

Managed organic and paid social initiatives, search activity, and customer-facing digital programs for a boutique fitness brand.

• Helped raise brand awareness through paid and organic social strategies and Google Search activity.

• Increased lead generation by 40% year over year while reducing CPA by 20% year over year.

• Built custom audience strategies to improve targeting quality and reach