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Valeria Osuna

@valeriaosuna

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Marketing Coordinator at Fundación Castro-Limón developing brand strategy and donor-retention campaigns.

Mexico

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What I'm looking for

My goal is to continue pushing the limits of creativity and innovation in the marketing field.

At Fundación Castro-Limón, I develop brand strategy and recognition initiatives, analyze campaign ROI, and design plans to increase donor retention. I also lead campaign projects from planning through execution and optimize social media campaigns.

At Grupo Baristi, I designed strategies to strengthen brand awareness and association. I established sales KPIs, managed budgets and performance indicators, and developed customer-retention plans.

At Certus Laboratorio, I prepared sales and customer-service KPI reports and measured digital and traditional media campaigns as a Marketing Analyst. Earlier, as a Community Manager there, I created social media plans, developed digital content, and tracked platform performance.

Through freelance work with Zero Creativo, I developed corporate image and branding, designed websites and advertising materials, and planned digital strategies. I hold a Bachelor’s Degree in Marketing from UNIVERSIDAD AUTÓNOMA DE BAJA CALIFORNIA.

Experience

Work history, roles, and key accomplishments

Current

Communications & Marketing Coordinator

Current

Orquesta de Baja California / ICSBC

Aug 2025 - Sep 2026 (1 year 1 month)

Developed and executed communication strategies for concerts, cultural programs, and institutional campaigns. Created graphic and audiovisual content, managed social media platforms, and analyzed performance metrics to maximize audience reach and engagement.

Marketing Coordinator

Fundación Castro-Limón

Dec 2023 - Jul 2025 (1 year 7 months)

Developed brand strategy and recognition initiatives. Optimized resources and analyzed ROI for campaigns, designed plans to increase donor retention, led campaign projects, and created and optimized social media campaigns.

Brand Strategy ROI Analysis Campaign Management Social Media Marketing Donor Base Retention

Marketing Coordinator

Grupo Baristi

Jan 2023 - Dec 2024 (1 year 11 months)

Designed strategies to strengthen brand awareness and association. Established sales KPIs, managed budgets and performance indicators, developed customer retention plans, and executed advertising campaigns.

Brand Awareness KPI development Budget Management Customer Retention Advertising Campaigns

Marketing Analyst

Certus Laboratorio

Jan 2022 - Dec 2023 (1 year 11 months)

Prepared and consolidated sales and customer service KPI reports. Measured campaign performance, generated internal branding initiatives, provided creative guidance, and designed the marketing plan.

KPI Reporting Campaign Measurement Employee Branding Marketing Plans Social Media Design

Community Manager

Certus Laboratorio

Jan 2019 - Dec 2021 (2 years 11 months)

Designed and created social media plans, developed and distributed digital content, monitored weekly statistics, managed daily updates, and implemented digital strategies.

Social Media Planning Content Creation Analytics Digital Strategy Photography Editing

Freelance

Zero Creativo

Jan 2017 - Dec 2019 (2 years 11 months)

Worked as Community Manager, developed corporate image and branding, designed websites and advertising materials, planned digital strategies, and managed event logistics.

Community Management Branding Web Design Photography Advertising Event Management Digital Strategy