Diego Lamparero

I’m a Strategic Marketeer and Publicist with hands-on experience in the fintech sector, focused on improving in-app and external campaign performance through A/B testing and iterative analysis. I combine strong analytical judgment with an eye for creative optimization and brand identity alignment.

In my recent role at Cash Loans (DiDi Préstamos), I coordinated cross-functional workflows across Design, Legal, PR, Operations, and Marketing to deliver A/B tests on time. I localized EN-ES global campaigns for the Mexican market and used KPI-driven insights like CTR and conversion to refine messaging and art.

I also contributed as a volunteer Marketing Analyst at Fundación ALE by analyzing social media metrics on Meta and X to pivot content strategy and increase engagement. I developed creative concepts, planned awareness-focused content calendars, and supported on-site logistics for fundraising and awareness events.

Beyond execution, I’ve led strategy and operations through university leadership roles—organizing LATAM-level marketing congresses with full logistics, sponsorships, and speaker coordination—and I’ve built community as a content creator, growing to 23,000+ followers through organic strategies and virality analysis. I’m motivated to keep scaling measurable impact while advancing into deeper marketing strategy.