At ICF International, I analyze data across digital properties with SQL and share performance trends through strategic updates. My Looker Studio dashboards and KPI reports contributed to growth in users, sessions, and engaged sessions for a key program.
I also work with developers on data quality workflows, auditing and launching Google Tag Manager events to address tracking gaps. I monitor live performance and report recurring KPIs to leadership.
Previously, at American Marketing Association, I analyzed social, CRM, campaign, and audience data across multi-channel initiatives. My recurring campaign dashboards and reports contributed to a 30% year-over-year increase in MQLs, while reporting automation reduced reporting time by 70%.
At Sorted, I used SQL to connect customer, sales, and marketing spend data, then created multi-touch attribution views that helped reduce CAC by 14% and identify $26K in underperforming ad spend. Earlier, at Cummins Inc., my SQL and Excel modeling contributed to a 22% improvement in multi-channel campaign ROI.
