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HINAL KUVADIYA

@hinalkuvadiya

Senior Marketing Analyst at Comma8 LLC who automated KPI reporting, cutting manual preparation from 8 hours to under 1.5 hours.

United States

Message

At Comma8 LLC, I automated weekly marketing KPI reporting with Power BI and advanced SQL, cutting manual data preparation from 8 hours to under 1.5 hours. I also integrated GA4 and Tableau to give executives real-time visibility into multi-channel conversion funnels.

Previously, at Valor Pathways, I built predictive churn models in Python that supported retention campaigns and reduced user churn by 14%. At Epsilon, I developed customer lifetime value models and multi-touch attribution frameworks that helped improve repeat purchases and lower acquisition costs.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Analyst

Current

Comma8 LLC

Jan 2026 - Present (9 months)

Automated weekly marketing KPI reporting workflows using Power BI and advanced SQL, cutting manual data preparation time from 8 hours to under 1.5 hours. Analyzed user behavioral analytics and heatmaps via Hotjar and Google Analytics to identify conversion friction points and support UX optimizations.

Power BI SQL Hotjar Google Analytics SEMrush Google Search Console GA4 Tableau Google Tag Manager Adobe Creative Suite ADA Compliance CCPA Python Lead Scoring

Marketing Analyst

Valor Pathways

Jun 2025 - Jan 2026 (7 months)

Analyzed multi-channel student enrollment and conversion funnels using Google Analytics 4 and Looker Studio, identifying drop-off points to boost course registration rates by 21%. Developed dynamic lifecycle email automation workflows in HubSpot and Mailchimp, increasing lead-to-enrollee conversion by 19%.

Google Analytics 4 Looker HubSpot Mailchimp WordPress Crazy Egg Python LinkedIn Ads Meta Ads Manager SQL Salesforce ETL

Marketing Analyst

Epsilon

Jan 2024 - May 2025 (1 year 4 months)

Engineered predictive lifetime value machine learning models using Python and SQL to segment a 2.5M+ customer database, boosting repeat purchase rates by 18%. Spearheaded an identity resolution data audit, recovering 12% of unassigned web traffic and enriching the master CRM database.

Python SQL Machine Learning Tableau Snowflake Multi Touch Attribution A B Testing Digital Budget Management CRM Data Auditing

Marketing Analyst

Space Infolab

Jan 2021 - Jul 2022 (1 year 6 months)

Spearheaded data-driven digital marketing campaigns across multi-channel platforms, optimizing keyword targeting and ad placements to reduce customer acquisition cost by 18% within six months. Analyzed web traffic, user engagement, and conversion paths using Google Analytics and Mixpanel, boosting website lead generation by 25%.